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1 Introduction to Marketing

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CHAPTER 1 MARKETING: MANAGING PROFITABLE CUSTOMER RELATIONSHIPS CHAPTER PREVIEW  Marketing and its key concepts  Marketing Management  Customer Relationship Management  Marketing and Today‟s Challenges But before we proceed… …lets take a look at  Epitomizes the art of Online Selling  Very strong focus on Marketing by delivering Value & Satisfaction to the customer  Use of “Collaborative Filtering” technology to deliver highly personalized experience  “Recommendation
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  CHAPTER 1 MARKETING: MANAGING PROFITABLE CUSTOMER RELATIONSHIPS  CHAPTER PREVIEW  Marketing and its key concepts  Marketing Management  Customer Relationship Management  Marketing and Today‟s Challenges    But before we proceed…   …lets take a look at     Epitomizes the art of Online Selling   Very strong focus on Marketing by delivering Value &    Satisfaction   to the customer    Use of “Collaborative Filtering” technology to deliver highly personalized experience   “Recommendations” & “New For You” features  www.amazon.com 
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