18pghr Gr4 Ducati Mp1

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  DUCATI: IN PURSUIT OF MAGIC ABHISEKH MUKHERJEE18PGHR04ARPIT MATHUR18PGHR14CHERLIN MATHEW KARUVELY18PGHR20FARAAZ SAEED18PGHR24SHREYA GHOSH18PGHR44TUSHAR JAIN18PGHR54 GROUP 4:  INTRODUCTION The story of Ducati as per literature study   CASE DESCRIPTION  Analyses the global motorcycle industry  Analyses the performance of Ducati in the following time periods:  1926-1995  1996-2001  2002-2005  Current Scenario (as of 2006)  Future vision of the company  Inculcate growth by increasing market capitalisation  To stronghold its position in the market by building a loyal customer base  HISTORY 1926 ã Company was formed by Antonio Ducati and his three sons ã Manufacturer of electrical components for radios 1941 ã Established offices in Sydney, London, Paris, New York, Caracas 1946 ãLaunched “ ilCucciolo ” that enhanced speed of bicycleã Spawned the development of Cruiser 175cc and 98cc 1954 ã Fabio Talingionijoined the team and introduced new models ã He implemented Desmodromicvalve distribution system which allowed greater power 1972 ã Ducati started dominating motorcycle racing competitions. The journey from 1926-1996   HISTORY 1980   ã Company started making losses ãShareholder diverted company’s focus from motorcycles to other mechanical products 1983 ã Ducati was purchased by Castiglioni brother of CagivaGroup ã The group steered Ducati back to motorcycle racing 1993 ã Designer Miguel Galluzzideveloped the monster  –  street bike giving feeling of being on a race track  1994 ã 916, a high performance sports bike was introduced 1996 ã Company was on the brink of bankruptcy ã Texas Pacific group bought the controlling interest in the company The journey from 1926-1996 

Chapter 1

Sep 10, 2019
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