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231232700-34151157-Summer-internship-Organizational-Study-At-Ashok-Leyland-Chennai-pdf.pdf

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   1. INTRODUCTION An organizational study refers to the complete understanding of an organization in all dimensions.Ashok Leyland is a well known automobile manufacturing company in India. Ashok Leyland believe that its historical success and future prospects are directly related to combination of strengths. The referred unit is a core limb of Ashok Leyland, the nation’s  pioneering automobile manufacturer.The study includes the brief study of the core departments of Ashok Leyland, Chennai. Different officials working in various departments have provided very important data in this report. Every effort has been made to understand the functions and activities of various departments as well as the manufacturing process.  1.1. OBJECTIVES OF THE STUDY 1  ã To familiarize with business organization. ã Getting practical experience regarding the organizational function. ã To understand the functions of HR, Finance, Production and Marketing departments. ã To understand the culture in the organization and its effect on employees. ã To get industrial exposure and experience.  1.2. SOURCES OF DATA 2  The methodology used for the study is through the collection of primary and secondary data. Primary data   ã Direct observation ã Live discussion with the managers and the staff members. Secondary data   ã Annual Reports ã Business Journals ã Existing Records ã Website of the company.  2. PROFILE OF THE STUDY 3  2.1. INDUSTRY PROFILE:AUTOMOBILE INDUSTRY HISTORY: In the year 1769, a French engineer by the name of Nicolas J. Cugnot invented the first automobile to run on roads.This automobile, in fact, was a self-powered, three wheeler, military tractor that made use of steam engine. The range of the automobile, however, was very brief and at the most, it could only run at a stretch for fifteen minutes. In addition, these automobiles were not fit for the roads as the steam engines made them very heavy and large, and required ample starting time. Oliver Evans was the first to design a steam engine driven automobile in the U.S.The automobile industry finally came of age with Henry Ford in 1914 for the bulk  production in cars. This lead to the development of the industry and it first begun in the assembly lines of his car factory. The several methods adopted by Ford, made the new invention ie) car, popular amongst the rich as well as masses.According to the history of automobile industry U.S, dominated the automobile markets around the globe with no notable competitors. However, after the end of Second World War in 1945, the automobile industry of other technologically advanced nations such as Japan and certain European nations gained momentum and within a very short period, beginning in the early 1980s, the U.S automobile industry was flooded with foreign automobile companies, especially those of Japan and Germany.The current trends of the Global automobile industry reveal that in the developed countries the automobile industry are stagnating as a result of the drooping car markets, whereas the automobile industry in the developing nations, such as India and Brazil, have been consistently registering higher growth rates every passing year for their flourishing automobile markets. INDIAN AUTOMOBILE INDUSTRY: 4
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