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   GDB3023 ENGINEERING ECONOMICS AND ETREPRENEURSHIP GROUP PROJECT REPORT ALI ABU CAFÉ BY UNIVERSITI TEKNOLOGI PETRONAS BANDAR SRI ISKANDAR 31750 TRONOH PERAK DARUL RIDZUAN NAME ID PHONE. NO. DEPARTMENT AHMAD ‘ADNIN FIRDAUS  19791 0189534175 CIVIL ENG. PYAE PHYO PAING 19528 01151503043 CIVIL ENG. HANMUHAMMET GAYOV 19601 0194828274 CIVIL ENG. DOVRAN CHARYEVV 17012 0197622144 CIVIL ENG.  2 ALI ABU CAFÉ ENGINEERING ECONOMIC AND ENTREPRENEURSHIP GDB3023    1   ACKNOWLEDGEMENT Deepest appreciation goes to our lecturer AP. Dr. Zulkipli Ghazali for providing guides and support in order to complete this group project which is an astounding project that  provokes entrepreneurship skills and allow us to sharpen the skills by applying the knowledges in the real world. This project has allowed us to understand and to take the responsibility and see opportunity as business-oriented students which will definitely benefits us in future as we graduate and becoming business-oriented industrial player which is one of the main goal of University Teknologi Petronas which is to produce business minded graduates. Secondly, we would like to thanks to everyone supporting, guiding us whether intention or intentionally prior completing this project. Special thanks to Anis Alyani, business owner of Asian & Western Fusion Kiosk, for providing us with all the necessary data required.  4 2   CONTENTS 1   ACKNOWLEDGEMENT ........................................................................................ 3   2   CONTENTS ......................................................................................................... 4   3   LIST OF FIGURES ................................................................................................. 6   4   LIST OF TABLES .................................................................................................. 6   5   INTRODUCTION ................................................................................................. 7   5.1   Existing Company Background ...............................................................................8  5.1.1 Existing Company services ..................................................................................... 9 5.2   7 Types of entrepreneur ........................................................................................9   6   ALI ABU CAFÉ BACKGROUND ............................................................................ 11   6.1   Company Details ................................................................................................. 12   6.2   Company Services ............................................................................................... 13   6.3   Company Menu ................................................................................................... 13   6.4   Rationale on why the business is chosen .............................................................. 14   7   METHODOLOGY ............................................................................................... 15   7.1   Key milestone ..................................................................................................... 17   7.2   Target market and positioning of the product ...................................................... 19   8   SWOT ANALYSIS ............................................................................................... 20   8.1   Strength .............................................................................................................. 21   8.2   Weakness ............................................................................................................ 21   8.3   Threat ................................................................................................................. 21   8.4   Opportunity ........................................................................................................ 22   9   (7 STEPS APPROACH) MODEL ........................................................................... 23   9.1   Set out clear objectives ........................................................................................ 24   9.2   Attracting customers ........................................................................................... 24  9.2.1 Marketing strategy ............................................................................................... 24 9.3   Keep the customer and make them loyal ............................................................. 28   9.4   Managing customers and business growth ........................................................... 28   9.5   Outperforms rivals .............................................................................................. 28   9.6   Conduct proper system and operations ................................................................ 28   9.7   Evaluation and taking corrective action ................................................................ 29   10   SURVEY RESULTS.............................................................................................. 29  

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Oct 7, 2019
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