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A Subcultural Study of Freestyle BMX

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  University of Louisville TinkIR: Te University of Louisville's Institutional Repository  Electronic Teses and Dissertations5-2013  A subcultural study of freestyle BMX : the eects of commodication and rationalization on edgework. Shane Sco University of Louisville Follow this and additional works at:hps://ir.library.louisville.edu/etd Tis Master's Tesis is brought to you for free and open access by TinkIR: Te University of Louisville's Institutional Repository. It has been acceptedfor inclusion in Electronic Teses and Dissertations by an authorized administrator of TinkIR: Te University of Louisville's Institutional Repository.Tis title appears here courtesy of the author, who has retained all other copyrights. For more information, please contactthinkir@louisville.edu. Recommended Citation Sco, Shane, A subcultural study of freestyle BMX : the eects of commodication and rationalization on edgework. (2013).  Electronic Teses and Dissertations. Paper 1291.hps://doi.org/10.18297/etd/1291  A SUBCULTURAL STUDY OF FREESTYLE BMX: THE EFFECTS OF COMMODIFICATION AND RATIONALIZATION ON EDGEWORK y Shane Scott B.A. University of Louisville 2010 A Thesis Submitted to the Faculty of the College of Arts and Sciences of the University of Louisville in Partial Fulfillment of the Requirements for the Degree of Master of Arts Department of Sociology University of Louisville May 2013  ii   A SUBCULTURAL STUDY OF FREESTYLE BMX: THE EFFECTS OF COMMODIFICATION AND RATIONALIZATION ON EDGEWORK By Shane Scott B.A., University of Louisville, 2010 A Thesis Approved on April 23, 2013  by the following Thesis Committee: Mark Austin Thesis Director Dave Roelfs Jason Gainous  ABSTRACT A SUBCULTURAL STUDY OF FREESTYLE BMX: THE EFFECTS OF COMMODIFICATION AND RATIONALIZATION ON EDGEWORK Shane Scott April 23, 2013 Edgework is the practice o voluntarily placing oneself in a high-risk situation s means to escape the increasingly constraining and mundane conditions o everyday living (Lyng 1990). Commodification (Adorno 2001) and rationalization (Ritzer 2004) are two o the capitalist most effective tools when exploiting an activity in order create a large profit. Freestyle BMX (bicycle motocross) and extreme sports in general are considered edgework (Milovanovic 2005). Freestyle BMX is experiencing the consequences o rationalization and commodification. Using semi-structured in-depth interviews with fifteen male BMX riders, this study explores the motivations o BMX riders, along with how they react to and deal with the increasing commodification and rationalization o freestyle BMX. The results suggest that BMX riders continue to ride BMX in their own way, as a form o resistance, even s the processes commodification and rationalization alter their sport.
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