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ADVANCED SYSTEMS INTEGRATION PROTOCOL - ENGINEERING AND MANAGEMENT CONSULTING - BUSINESS REPORT

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ADVANCED SYSTEMS INTEGRATION PROTOCOL - ENGINEERING AND MANAGEMENT CONSULTING - BUSINESS REPORT
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     ADVANCED SYSTEMS INTEGRATION PROTOCOL ENGINEERING AND MANAGEMENT CONSULTING BUSINESS REPORT Bogdan Ciocoiu | University of Hertfordshire | Master of Business Administration | April 2018  Table of contents Table of contents1   Executive summary2   Background of funding members3   Products and services4  Services4 Products5 The market6  Typical customer6 Main driver for using ASIP6 Porter’s 5 forces7 Existing orders8 Marketing strategy9   Competition analysis14  PESTLE14 SWOT15 Operations and logistics16   Costing and pricing strategy16   Financial forecasts17   Conclusion18   References19  1  Executive summary TheUKconstructionindustryisawellvascularisedbranchoftheeconomy(OfficeofNational Statistics,2017),wellregulatedandrepresentedbytradersofallsizes,fromsoletradersto small and medium enterprises (“SME”), as well as large corporations. Thelevelofcompetitivenessincreasedgradually,asmoreregulationwasintroducedi.e.The Construction(DesignandManagement)Regulations2015(“CDM2015”),butalsoasmore competitionfromoverseaswasestablishedwithintheUK,securingasubstantialportionofthe  job market (CITB, 2017). Membersoftheconstructionindustryhavetriedtofindabalancebetweenengineering, construction and health and safety (“H&S”) on construction sites. TechnologyisalsoabranchoftheUKeconomy,whichisstronglydeveloped,drivingchange andinspiringothersworldwide,throughentrepreneurialinitiativeswithinthetech,social networking and digital ICT sub-sectors. Thisbusinessreportevaluatesafictionalstartupventure,ofahybridconsultancymodel providingengineering,H&Sandmanagementconsultingservices,embracingmoderndigital systems, but also the engineering and legal expertise held by its funding members. 2  Background of funding members Thebusinessinitiativewassetupby3industryprofessionalsintheir30s,Melania,Jeremyand Vladimir, all foreign born currently naturalised as British nationals. MelaniaoriginatesfromBoston,MassachusettsandJeremyoriginatesfromRomania.They havebothspenttheirlast10yearsasfulltimeemployeeswithintheconstructionindustryasa Chartered Project Engineer, respectively as a Health and Safety (“H&S”) Executive. VladimirworkedasapermanentmemberofstaffforasmallconsultancyinSwitzerlandand relocatedtoLondonin2007,acquiringover10yearsworkexperiencewithintheInformation Management and Security (ICT) sector. The3professionalsmetwhilstbeingsecondedforCrossrailWestprogramme,duringwhich theydiscussedtheirprofessionalcareerplansandagreedtocreateafoundationforastartup called Advanced Systems Integration (“ASIP”). Thefundersexpressedtheirinterestinmovingintoconsultancyfromtheircurrentpermanent roles.Theirvisionistomergetheirknowledgespecifictocivilengineeringandconstruction,with principlesofH&Sandtodeliveracomprehensivesetofserviceandproducts,digitally,to support customers across the UK. 3  Products and services  ASIPpositionsitselfasasmallneutralconsultancyaimingtosupportbothpropertyownersand constructing companies by providing them with a framework under which they can operate. Theframeworkincludesbothservicesandproductsanditisdesignedtoruninparallel throughout the entire period of delivery of the construction project.  ASIP’steamareexpectedtostartsellinginlessthanonemonthfromthedatetheironline platform is due to be launched - 1st August 2018. Services Theservicesareconsistedfromaseriesofinterviewstobeheldatthecommencingstageof  thecontractwheretheASIPteamwillunderstandtheclient’sintention,i.e.whethertheclient seekstoembarkinacommercialagreementwithafutureconstructioncompany,orwhetherthe clientisaconstructioncompanyandseekstoembraceASIP’sframeworktouseforitsown customers.  Aftertheinitialinterviews,ASIPwilladvisetheclientwithrespecttotheCDMregulationsand willprovideinformationwhichismandatoryfortheclienttounderstand,astheyareaboutto organiseandcommenceconstructionworkononeoftheirpremises.Thisinformationincludes detailsaboutH&S,firstaid,constructionplanningapprovalsandanyrequirementsimposedby the local council, etc.  Aspartoftheservicesoffered,theASIPteamwillprovidetheclientwithanaccountfortheir  EnterpriseResourcePlanning(“ERP”)applicationandwhentheclientisready,ASIPwillcreate aprojectplanwithmilestonesandcheckingpoints,incollaborationwiththeconstructionteam, which once met will release funds towards the constructor. TheaimoftheservicesofferedbyASIPistoplanasmuchaspossiblealldetailsoftheproject, includingtherisksandassumptionstakenbytheprojectteam,toavoidunpleasantsituations whereduringtheconstructionstagethelandlordandtheconstructioncompanyenter  disagreements, or even worse. OverallASIPoffersanassuranceservicewherefromaneutralstance,itprovidesasolid frameworkenablingalandlordandaconstructortostartfromanequalposition.Italsoprotects bothpartiesduringtheconstructionstagethroughearlymitigation,declaringmilestones, assumptions,risks,interfaceswith3rdpartiesi.e.materialmanufacturers,andbymonitoringthe compliance with the H&S provisions established upfront. TheserviceisdesignedtobeofferedwithinASIP’soffice,whichisexpectedtobeestablishedin Central London or remotely using Skype for Business. 4
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