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  nimax Asia  is a Southeast Asian pay television channel operated by Sony Pictures Television which   broadcasts Japanese language anime programmings and English-language feeds in Southeast    Asia, South Asia, Hong Kong, Macau and Taiwan. It is a regional version of Japanese BS   channel  Animax.   Animax is the first television channel in Asia fully dedicated to broadcasting anime 24 hours a day. It   was initially launched in Hong Kong, Taiwan and Southeast Asia in January 2004, [1]  and was   launched in several other countries soon after. The company has reached over 66 million viewers spanning 15 markets throughout Asia. [2]  Since 2013, the network is unavailable in Vietnam due to   government content restrictions. [3]   Contents   1History  o  1.1Hong Kong and Taiwan  o  1.2Southeast Asia    1.2.1Philippines  o  1.3South Asia    2See also    3Notes and references    4External links  History  [edit]   Hong Kong and Taiwan [edit]    Animax Asia first launched in Taiwan on 1 January 2004, and then in Hong Kong 11 days later . [4]  It broadcasts a variety of anime programming, from old to modern television series. Animax also airs anime series that premiered in Taiwan and Hong Kong prior to their release in Southeast Asian networks, some of them are  Death Note ,  Blood+ ,  Trinity Blood   and  Mushishi  . After the TV premiere   of   Gurren Lagann , Animax's TV ratings recorded a huge increase and moved 80% more TRP than   its closest competitor, Cartoon Network Hong Kong. [5][6]   Southeast Asia [edit]    A week after its launch in Taiwan and Hong Kong, Animax launched in Southeast Asia on 19 January 2004, initially featuring its anime programming exclusively in the srcinal Japanese audio   with English subtitling, becoming the company's first English language network. [4]  It also later   incorporated an English audio dub feed. [4]  On 31 August 2006, Animax launched in Malaysia, in   the Southeast Asian English language feed and also in Japanese audio feed with subtitles in the local languages. Prior to this, selected Animax shows were shown on astro@15 (formerly channel 15, now channel 715), an interactive channel, starting 15 December 2004, from 7 a.m. to 11 a.m., later shortened to 2 hours (until 9 a.m.). Anime such as  Chobits ,  Cardcaptor Sakura ,  Great Teacher   Onizuka ,  Ultra Maniac  ,  Haibane Renmei  ,  Doctor Dokkiri  ,  Vision of Escaflowne ,  Midori no Hibi  ,  Captain Tsubasa ,  Wolf's Rain ,  Mobile Suit Gundam ,  Cowboy Bebop ,  Ghost in the Shell:   S.A.C.  were some of the network' early airing in Southeast Asia. It has also aired several series, including  Fate/stay night  ,  Blood+ ,  Honey and Clover  ,  Maria-sama ga Miteru ,  Gankutsuou: The Count   of Monte Cristo ,  Otogizōshi  ,  Jigoku Shōjo ,  Galaxy Angel  ,  Witch Hunter Robin ,  Samurai   7  ,  Gunslinger Girl  ,  Urusei Yatsura ,  Ranma 1/2  , and  Detective Conan .    It also includes programming blocks, such as  Ani-Chan , which is aired on weekdays at 4:00 pm to 6:00 pm containing the programs  Naruto ,  Danball Senki   (a.k.a. Little Battlers eXperience ) and  Tsubasa Chronicle ;   Animania , which is aired on weekdays from 6:00 pm and 6:30 pm containing the programs  Dragon Ball   and  Law of Ueki  ;  Mega Zone , its prime time programming  block is aired on weekdays from 7:00 pm containing the programs  Gun X Sword  , Fate/stay   night   and  Honey and Clover  ; and its Weekends programming block is aired every Sunday at 9:00   pm and 10:00 pm containing the series  Dear Boys ,  Blood+  and  Please Teacher!  . [7]     Philippines [edit]    Animax began its operations in Philippines from January 2004. It is a joint venture between Sony   Pictures Entertainment, Asian Cable Communications inc. (ACCION) and BDO Equitable Tower, Makati City. Its broadcast was distinct from the Southeast Asia feed, and shared the same   schedule as the SEA feed but featured local advertisements. Later in November 2014, the schedule was revised to air   Valvrave the Liberator   at 11PM every Monday - Wednesday, at the same time the SEA feed airs  Golden Time . It utilizes the same programming feed as Animax Asia, in addition to that it also houses a two- to four-hour block of unique programming. It has occasionally aired localized programs such as  Mad Mad Fun  and In The Qube . Its simulcasts (of   Tears to Tiara ,  Fullmetal Alchemist Brotherhood  ,  InuYasha: The Final  Act   and  Maid Sama!  ), former inclusion of Korean programs in its roster, and acquisition of fresh titles like   Accel World  . Animax Philippines was reverted into its Southeast Asian feed since mid-2015. On July 25, 2016, Animax was reformatted with the new look, new logo, new graphics and new anime programming lineup for the concede session works by popular demand before the final episode of   In Search of the Lost Future  and the premiere of    Aria the Scarlet Ammo AA . Animax on Cignal Digital TV moved to Channel 73 last December 19, 2016.   In August 2017, the Philippine feed was returned but, schedules are still remain shared from Southeast Asian feed. South Asia [edit]   In 2004,  Animax India began broadcast across South Asia on 5 July, with Irfan Pathan as a brand ambassador . [8]  It began with a 12-hours Hindi feed that targeted children and teens aged 7  – 14 and   had planned to launch Hindi and English language audio tracks [9]  but from 15 August 2006, Animax   entirely shut down its Hindi feed and kept its English one, and changed its target audience to ages 15  – 40. [10]  On 1 January 2008, Animax India merged with Animax Asia's programming feed, including all of its exclusive premieres. It rebranded its logo on 4 May 2010, and began airing American live-action series and reruns from AXN. In 2012, the channel stopped airing such programmes and reverted to its old logo, focusing only on anime. In 2017, Animax ceased operations in India and was replaced by Sony Yay on April 18. Sony Pictures Networks decided to bring all anime content from Animax to its digital platform. On July 7,  Animax was launched on Sony LIV as a live streaming channel. [11]     In the Maldives, Animax Asia is available via MediaNet and Dihraggi TV. See also [edit]      Television portal        Anime and manga portal        Animax     List of programs broadcast by Animax   Notes and references [edit]   1. ^   Sony Pictures Entertainment to Launch Animax Asia , Press Release, SPE, 29 October 2003, Anime   News Network. 2. ^    3. ^   Official announcement of stop broadcasting in Vietnam  .     4. ^ Jump up to: a   b   c    About | Animax Asia  . Sony Pictures Television International . Archived from the   srcinal  on October 6, 2014. Retrieved October 4,2014.     5. ^   Animax tops ratings among local youths  . Marketing Interactive. Retrieved 2015-04-30.     6. ^   Animax  –  Youth Channel of Choice in Hong Kong and Taiwan  . Sony Pictures Television   International . Archived from the srcinal  on September 30, 2009. Retrieved 2009-05-27.     7. ^   Animax Asia  . Retrieved 2007-10-20.  8. ^   Viveat Susan Pinto (6 July 2004).  Irfan to bowl for Sony's Animax  . Afaqs news bureau. afaqs.    Retrieved 24 December 2015.  9. ^   Animax plans to go Hindi soon  . thehindubusinessline. Retrieved 2009-04-20.     10. ^   Animax goes all English from 15 August  . indiantelevision. Retrieved 2009-04-20.     11. ^    p=true    External links
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