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  A Development Manual for a Community-based ATV Tourism Product Canadian Tourism Commission . Ontario Tourism Marketing PartnershipFedNor . Northern Ontario Heritage Fund . Ontario Communities  1 Suthey Holler Associates The Community-based ATV Tourism Product Model is a pilot project that has been created to support the concept of developing a tourism product for a community, based on a shared-use trail system, that will maximize economic benets to the community and be self-sustaining. The funding agencies, the Northern Ontario Heritage Fund Corporation (NOHFC), the Federal Government’s economic development program for Northern Ontario (FedNor) and the Ontario Tourism Marketing Partnership (OTMP) view the approach taken in the pilot project as the best approach to trail devel-opment that supports economic development and tourism. The Canadian Tourism Commission (CTC) has also provided support for this project.The government’s commitment (NOHFC and FedNor) is limited to the pilot project only and based on the outcome, it may or may not make a policy decision to support this direction for future funding programs. OTMP is committed to developing ATVOntario, a marketing alliance for communities that develop an ATV tourism product. A consultation process took place to obtain input/insight from stakeholders as to the strengths/weakness/opportunities and threats of this new approach - a community-based tourism model. Where appropriate, comments received have been incorporated into the text of the Manual.The Development Manual (also known as the “Best Practices” Manual) is an integral component of the ATV Tourism Product Model pilot project. The Manual has been produced by Suthey Holler Associates and accepted as a community resource for tourism product development by the ATV Tourism Product pilot project Steering Committee. The Steering Committee consisted of representatives from FedNor, the Ontario Ministry of Northern Development and Mines on behalf of NOHFC, OTMP, the City of Elliot Lake, Discovery North Centre for Business (in Elliot Lake) and the Elliot Lake ATV Club. Disclaimer This Manual is intended to provide ideas and guidelines to help communities and their private sector partners develop new tourism products. There is no guarantee of success  whatsoever implied by following the guidelines in this Manual. While every effort has been made to ensure accuracy of the information contained in this Manual at the time of preparation (mainly Summer 2003), the marketplace is constantly changing so government parameters, market data, and contact information will change as time passes. It is up to users of the Manual to ensure that the information on which they base decisions is current. Foreword Foreword   2 Suthey Holler Associates  Foreword .......................................................................................................................................................................................................1 Table of contents............................................................................................................................................................................................21.0 How to use this Manual...............................................................................................................................................................................32.0 Executive Summary......................................................................................................................................................................................83.0 What is a Community-based ATV Tourism Model?.......................................................................................................................................174.0 Pre-feasibility Assessment  – Introduction and Initial Checklist ..................................................................................................235.0  – The Market ...................................................................................................................................256.0  – The Community  ............................................................................................................................347.0  – Government Parameters ................................................................................................................418.0  – Initial Financial Analysis .................................................................................................................469.0  – Decision to Proceed ......................................................................................................................49  Templates 1 to 13 are to be used with the Pre-feasibility Assessment 10.0 The Business Plan – Getting Ready  ...............................................................................................................................5011.0  – The Trail Plan ...............................................................................................................................5812.0  – Supplier Development ...................................................................................................................6913.0  – Community Welcome ....................................................................................................................7614.0  – Marketing Plan ...............................................................................................................................7915.0  – Management Plan ..........................................................................................................................84  Templates 14 to 23 are to be used with the Business Plan 16.0 Measurement and Sustainability................................................................................................................................................................9017.0 Quality Control..........................................................................................................................................................................................95  Templates 24,25 and 26 are to be used with Measurement and Quality Control 18.0 Templates...................................................................................................................................................................................................9819.0 Resource Appendices.................................................................................................................................................................................135 A Detailed Table of Contents is Provided on Page 141 (back of manual) Table of Contents Table of Contents  3 Suthey Holler Associates   SECTION ONE This Manual describes how a community can develop a Community-based ATV Tourism product. It is based on a development process initiated by the community of Elliot Lake and consultation on that process with other communities and other interests. It also incorporates the OTMP market development process. However, the Consultant, Suthey Holler Associates, has interpreted and extended the concept to incorporate “best practices” taken from general business planning strategies and community economic development models.The Manual follows a logical process from general introduction of key concepts to pre-feasibility assessment to a Business Plan. It also incorporates sections on Measurement and Quality Control.The Manual has 17 sections (plus template section and resource section) that are essentially chronological but that can be understood as “stand-alone” sections for anyone  with a general background in relation to business planning, ATV’s and trail systems. The “How To” of each section is complemented by “Tips” and “Resources” that are meant to facilitate understanding and to provide indications for further research/reading.26 Templates are referenced throughout the Manual. Completion of the Templates by any community would represent substantial compliance with the development processes suggested by the Manual. 1.0 How to use this Manual The information presented in the Manual can only represent a “Point in Time”. New information appears constantly and readers are encouraged to ensure that the information they are referencing for decision purposes is current. A “simplied”10-step process for use of the Manual by a community planning team is indicated on the next two pages, followed by a list of acronyms and web sites used in the Manual. 1.0 How to use this Manual
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