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bajaj-discover-project

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CHAPTER 1 INTRODUCTION: Since the beginning of human civilization the needs and wants of non kind were on the ascendancy. The efforts of non through science and technology has brought to the notice of the world many new products and services to satisfy the innumerable wants of human beings. The efforts are containing even today to create more and more substicated goods and articles for the sake of comfort and luxury requirements of human beings. As the population increased the towns and cities
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  CHAPTER 1 INTRODUCTION: Since the beginning of human civilization the needs and wantsof non kind were on the ascendancy. The efforts of non throughscience and technology has brought to the notice of the world manynew products and services to satisfy the innumerable wants of humanbeings. The efforts are containing even today to create more andmore substicated goods and articles for the sake of comfort andluxury requirements of human beings. As the population increasedthe towns and cities grew by many fold. The people are to another locality with the help of different means of transportation. Which wasevolved over the appears which is the results of scientific researchand development.The public convey system available is unable to meet thedemands of the public which has promoted industrialists to manyaware and market two wheeler's that can be owned and run by anindividual at this convenience and as and when require. Thus, todaywe find in every look and corner of a village town or city two wheelersused by the people. The increasing depends of the people on the twowheelers or a mean of transport creates interest in anyone to A.R.G college of arts & commerce  undertake a study of the two wheeler's segment of the transportsystem.In the light of the two wheeler's significance in the life of amodern man and woman the project work entitled marketing of  Bajaj Discover  DTS -i Davangere city with special reference to Jain Bajaj has been undertaken. This project work is an attempt to highlight thenew modes with scientificOrigination recently introduced to the market by removed automobilegains of India Bajaj Auto Ltd . OBJECTIVES OF THE STUDY Following are the main objectives of the study1) To get through insight into the consumer behavior and buyingmaterials.2) To find the potential market for Bajaj Discover DTS -i inDavangere city3) To know the consumer attitude towards Bajaj Discover DTS-i 4) To determine factors that influence the consumer's buyingdecisions of Bajaj Discover DTS -i A.R.G college of arts & commerce  5) To study the competitive condition’s is existence amongdifferent two wheeler's6) To provide suitable suggestions for the improvement of marketing efficiency of Bajaj Discover DTS -i 7) To know the problems found by the dealer who is engaged inmarketing of Bajaj Discover DTS -i SCOPE OF THE STUDY 1) To study the retreated to Davangere city.2) The Scope of the study is to understand the problems of consumer's choice of two wheeler's3) The study is intended to know the potential market and theconsumer attitude towards two wheeler's in Davangere City withspecial reference to “ Bajaj Discover D.T.S.-i” 4) Comparison of marketing strategy by the Bajaj Auto with other firm.5) Consumer survey can be confined to 50 responds only. A.R.G college of arts & commerce  LIMITATION OF THE STUDY 1)   The information provided by the company is assured to beauthentic.2) The data and opinion collected are assured to be objective.3) This study was done through primary and secondary data4) The information collected through questionnaire and interview isrestricted to 50 responds.5) Another limitation is time constraint6) The opinion expressed by the respondents may have personalbios RESEARCH METHODOLOGY Responds were selected by using random sampling method,samplesOf 50 respondents are selected for the purpose of the study. Therespondents were selected mainly on the basis of occupation andqualification. A.R.G college of arts & commerce
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