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  Comparative analysis of  Bajaj motor bike with it’s competitors in New Delhi. Submitted in partial fulfillment of POST GRADUATE DIPLOMA in INTERNATIONAL BUSINESS. Submitted to submitted by:-    M.R.JAIN     jeet bahadur kumar vermaHatinder udar  Gaurav yadav PGDM(IB)  Session 2011-13 JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL  Contents 1-ACKNOWLEDGEMENT 032-INTRODUCTION 043-LITERATURE REVIEW 064-ABOUT THE RESEARCH 075-QUESTIONNAIRE 096-GRAPH REPORT 117-LIMITATIONS 148-FINDINGS 159-CONCLUSION 16  ACKNOWLEDGEMENT I have taken efforts in this project. However, it would not have been possible without the kindsupport and help of many individuals and organizations. I would like to extend my sincerethanks to all of them.I am highly indebted to M.R.JAIN for their guidance and constant supervision as well as forproviding necessary information regarding the project & also for their support in completingthe project.I would like to express my gratitude towards my parents & member of JIMS for their kindco-operation and encouragement which help me in completion of this project.I would like to express my special gratitude and thanks to industry persons for giving mesuch attention and time.My thanks and appreciations also go to my colleague in developing the project and peoplewho have willingly helped me out with their abilities.  Introduction The two wheeler industry in India collectively produces 20 Lakh vehicles ayear. Some players have managed to cut through consumer resistance withinnovation, pricing and aggressive marketing. The competition level in the twowheeler industry is very high now. Many brands are fighting in the market formaximum share. They have to bring out a lot of differentiation amongthem. The major duty of the marketer is to know the reasons forpreferring particular motor bike by the   consumers.   Introduction :-   1945: Bajaj Auto is founded. 1960: Rahul Bajaj becomes the Indian licensee for Vespa scooters. 1977: Technical collaboration with Piaggio ends. 1984: Work begins on a second plant. 1998: Bajaj plans to build its third plant to meet demand. 2000: Thousands of workers are laid off to cut costs. Company History:  Bajaj Auto Limited is India's largest manufacturer of scooters and motorcycles.The company generally has lagged behind its Japanese rivals in technology, buthas invested heavily to catch up. Its strong suit is high-volume production; it isthe lowest-cost scooter maker in the world. Although publicly owned, thecompany has been controlled by the Bajaj family since its founding. Bajaj Products of Motorcycle:- Motorcycles    Bajaj Platina 100cc    Bajaj Platina 125 DTS-Si    Bajaj Discover 135 DTS-i    Bajaj XCD 125 DTS-Si    Bajaj XCD 135 DTS-Si    Bajaj Pulsar 135 DTSi    Bajaj Pulsar 150 DTSi    Bajaj Pulsar 180 DTSi    Bajaj Pulsar 200 DTSi    Bajaj Pulsar 220 DTS-Fi     Bajaj Pulsar 220 DTSi 
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