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Bajaj final

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STRATEGIC ANALYSIS OF BAJAJ AUTO LIMITED IVth Semester MHROD Submitted by: Aditya Sikder Nidhi Raj Prerna Malhotra Richa Bigghe Shreyas Shah AGENDA ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ About the company SWOT analysis of Bajaj Auto Ltd. (BAL) Introduction to the case BAL and the two-wheeler industry Turning point in the market BAL fights back Fall of an icon and the rise of a new brand Bajaj In the news Summary ABOUT THE COMPANY ‡ The Bajaj Group, founded in 1926, is amongst the top 10 business houses in In
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  STRATEGIC ANALYSIS OFBAJAJ AUTO LIMITED Submitted by:Aditya Sikder Nidhi RajPrerna MalhotraRicha BiggheShreyas Shah IVth SemesterMHROD  AGENDA ‡ About the company ‡ SWOT analysis of Bajaj Auto Ltd. (BAL) ‡ Introduction to the case ‡ BAL and the two-wheeler industry ‡ Turning point in the market ‡ BAL fights back ‡ Fall of an icon and the rise of a new brand ‡ Bajaj In the news ‡ Summary  ABOUT THE COMPANY ‡ The Bajaj Group, founded in 1926 , is amongst the top 10business houses in India. ‡ Kamalnayan Bajaj, Son of Jamnalal Bajaj, established BajajAuto in 1945 ‡ Footprint stretches over a wide range of industries, spanningautomobiles (two-wheelers and three-wheelers), homeappliances, lighting, iron and steel, insurance, travel andfinance. ‡ The group's flagship company, Bajaj Auto , is ranked as the world's fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries inLatin America, Africa, Middle East, South and South EastAsia.  ‡ The present Chairman of the group, R ahul Bajaj , took charge of thebusiness in 1965 and under his leadership, the turnover of the BajajAuto the flagship company has gone up from INR.72 million to INR.120 billion ‡ Bajaj is India's second largest motorcycle maker, smaller thanHonda Motorcycle Scooter India, but larger than TVS Motor Co. Ltd. ‡ The company is well known for their R&D, product development,process engineering and low-cost manufacturingskills. ‡ BAL executives described the target consumer groups for each two-wheeler product as follows: ‡ Scooters : For the family man ‡ Motor Cycles : for those who worked in rough conditions ‡ Mopeds : Broad customer base

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Nov 25, 2017
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