Bajaj finservpresentaion Niteshkumar 131123025609 Phpapp02

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  A HYGIENE PARAMETER STUDY  –   INSURANCE CANCELLATION (  A Summer Internship project  )   UNDER {MUMBAI} THE PROJECT TITLE: Project Guide   Mr. DINESH NAIDU {AREA SALES MANAGER}   Faculty Guide   PROF. ARUN KUMAR {PROF. NIILM-CMS}  Submitted by NITESH KUMAR 2012095  INTRODUCTION   Introduction to topic:- “A hygiene parameter study –    insurance cancellation”    Bajaj Finserv lending is a financial services company, which finance consumer durable product and lifestyle product at 0% interest rate. Consumer Finance Consumer Durables Finance Lifestyle Finance SME Finance Mortgage Business Loans Commercial Lending Infrastructure Finance Vendor Financing  Cont. Bajaj Finserv also cross-sell  his term life insurance product i.e. Bajaj Allianz life insurance  . But this term insurance product cross-sell to only customer, who had taken finance from Bajaj Finserv lending. Bajaj Allianz Life Insurance company is a union between Allianz SE, one of the largest Insurance Company, Germany & Bajaj Finserv. Term insurance is a life insurance which provides coverage for the policy term decided between the policy holder and insurer at the onset of the policy.  LITERATURE REVIEW In 2003 spending on consumers goods/ insurance products has touched 6.6% out of total spending of the Indian consumers’   ( Singhal, 2005, Kotler and others, 2007) Gupta & Verma (2000) have done a study under convenience sampling of 50 household of Mumbai by questionnaire. It indicates that husband’s  influence is considerably higher that the wives, while taking & choosing insurance plan. The demand of consumer durable products & insurance  products has been increase much more in 2007-08. Increase in demand is a result of increase in income of the people and increase in discretionary income too ( Arora Renu, 1995, Bhatty I. Z., 1989, Gupta and Pal, 2001, Sontaki, 1999 ).

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Jul 30, 2017
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