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Bajaj Report- Shahid

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A comparative analysis of customer perception towards, and expectation from footwear industry A report submitted towards the partial fulfillment of the requirement of the two years full time Post Graduate Diploma in Management. SUBMITTED BY: SHAHID EKABAL Post Graduate Diploma in Management Roll No. : 2K81/M/31 (Session: 2008-10) ASIA-PACIFIC INSTITUTE OF MANAGEMENT 3, Institutional Area, Jasola, New Delhi 110025 Asia-Pacific Institute of Management 1 PREFACE The Footwear Component Industr
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    A comparative analysis of customer perceptiontowards, and expectation from footwear industry A report submitted towards the partial fulfillment of the requirement of thetwo years full time Post Graduate Diploma in Management. SUBMITTED BY: SHAHID EKABAL Post Graduate Diploma in ManagementRoll No. : 2K81/M/31(Session: 2008-10) ASIA-PACIFIC INSTITUTE OF MANAGEMENT3, Institutional Area, Jasola, New Delhi 110025 Asia-Pacific Institute of Management 1    PREFACE  The Footwear Component Industry is a segment of the Leather Industryin India. The Footwear components, which are mainly exported fromIndia, are Leather Shoe Uppers and Leather Unit Soles. The estimatedannual production capacity of Leather Shoe Uppers is 112 million pairs The major production centers are Chennai, Ranipet, Ambur in TamilNadu, Agra and Delhi. The components industry has enormous opportunity for growth to caterto increasing production of footwear of various types, both for exportand domestic market.   India’s export of Footwear Components touched US$ 229.49 million in1999-2000, holding a share of 15% in India’s total export of leather andleather products. Nearly 75% of the total export of footwearcomponents is from the Southern Region, followed by the NorthernRegion, with a share of 13%. The major markets for Indian footwear components are the U.K.,Germany, Italy, the USA, France, and Portugal. Nearly 83% of India‘sexport of footwear components is to the above countries.In the year 2007-2008, India exported footwear components to thetune of 38 million pairs mainly consisting of leather shoe uppers,leather unit soles and other components, out of which Leather shoeuppers (gents and ladies) alone constituted a share of 84%. Asia-Pacific Institute of Management 2    ACKNOWLEDGEMENT This journey into project methodology would have been a travesty had it not been for theguidance, assistance, encouragement and moral support from many. It would be unjust if I do not commence this study by acknowledging their efforts.First of all I would like to thank  Prof. S.GOSWAMI, Head of department, PGDM(marketing) Asia-Pacific Institute of Management for his able support during thecourse of my Project.I would also like to thank  Mr. Rajiv Sharma, Sales Manager (Lakhani) for hissupervision.I am greatly indebted to Mr.S.PAPPU, Trader of footwears, delhi for sharing hisinvaluable knowledge and vast experience in ensuring that I remained on the rightcourse. His innovative ideas provided me clarity of thoughts essential in completing thisstudy.It has also been my proud privilege and good fortune to work on this study under theable guidance of  Prof. Pratima Sharma, Faculty of Asia Pacific Institute of management . Her thoughtful comments and conceptual insights into the subject kept mefrom floundering in my quest. Despite her busy schedule she spared valuable momentsfor reviewing and rectifying this work.I also extend my thanks to various department heads for the co-operation and helpextended to me during the preparation of the project. Shahid EkabalAsia Pacific Institute of ManagementAsia-Pacific Institute of Management 3    TABLE OF CONTENTS  PAGE NO.PREFACEACKNOWLEDGEMENTCHAPTER-1 INTRODUCTION 1. Introduction of footwear industry2. Title of the Project CHAPTER-2 REVIEW OF LITERATURECHAPTER-3 OBJECTIVE OF THE STUDYCHAPTER-4 RESEARCH METHODOLOGY 1. Steps of Report generation2. Type of Data & Data collection3. Research Design4. Data Analysis Techniques5. Limitations of the study CHAPTER-5 COMPANY PROFILECHAPTER-6 DATA COLLECTION & ANALYSIS 1. Analysis of Questionnaire through SPSS2. Market Share Analysis CHAPTER-7 CONCLUSIONCHAPTER-8 RECOMMENDATIONEXECUTIVE SUMMARYBIBLIOGRAPHYANNEXTURE  Asia-Pacific Institute of Management 4
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