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Barco Projection Systems Amit Naik DeeJay Nelson Jong Oh Kim Randall Piatkowski Tim Caldwell Barco Projection Systems 19821982-1989 Only major player in projector market 1988 Market Share 8% video; 23% data; 55% graphics Main focus of company is the niche market of projector systems Product Line BD600S Video kHz: 16 Bfr 360K BD600 Data kHz: 16-45 Bfr 480K 16BG400 Graphics kHz: 16-72 Bfr 1,000K 16- Presence of Sony In data projection market, Sony owns the largest percentage of marketplace.
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  Barco Projection SystemsBarco Projection Systems Amit NaikDeeJay NelsonJong Oh KimRandall PiatkowskiTim Caldwell  Barco Projection SystemsBarco Projection Systems  BD600SBD600S  Video kHz: 16 Bfr 360K Video kHz: 16 Bfr 360K   BD600BD600  Data kHz: 16Data kHz: 16--45 Bfr 480K 45 Bfr 480K   BG400BG400  Graphics kHz: 16Graphics kHz: 16--72 Bfr 1,000K 72 Bfr 1,000K   19821982--19891989  Only major player in projector market Only major player in projector market   1988 Market Share1988 Market Share  8% video; 23% data; 55% graphics8% video; 23% data; 55% graphics  Main focus of company is the niche market of projectorMain focus of company is the niche market of projectorsystemssystems Product LineProduct Line  Presence of SonyPresence of Sony  In data projection market, Sony owns theIn data projection market, Sony owns thelargest percentage of marketplace.largest percentage of marketplace.  Had yet to venture into the graphic market.Had yet to venture into the graphic market.  Supplier of 7 tubes for all of BPS projectorsSupplier of 7 tubes for all of BPS projectors  Higher quality of tube than any other on theHigher quality of tube than any other on themarket market   BPS spent Bfr 90BPS spent Bfr 90--100 million annually; 1/5 of 100 million annually; 1/5 of  Sonys tube businessSonys tube business  Problem for BarcoProblem for Barco  The Graphics market is projected to growThe Graphics market is projected to grow40% annually over the next five years.40% annually over the next five years.  Sony plans to introduce a 1270 graphicSony plans to introduce a 1270 graphicprojector which will surpass all others onprojector which will surpass all others onthe market.the market.  W ill feature Sonys new higher quality 8 tube. W ill feature Sonys new higher quality 8 tube.  New unit possibly priced lower than BarcosNew unit possibly priced lower than BarcosBG400.BG400.

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