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BBVA Big Data Projects

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1. big data projects #innovachallenge marcelo soria-rodríguez marcelo.soria@bbva.com @msoriaro 2. 0 1 1 0 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1…
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  • 1. big data projects #innovachallenge marcelo soria-rodríguez marcelo.soria@bbva.com @msoriaro
  • 2. 0 1 1 0 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 0 1 2
  • 3. 26M transactions / day 3
  • 4. 4
  • 5. Credit access 5
  • 6. 6
  • 7. 15% 40% 7
  • 8. Retail  
  • 9. What  does  a  retailer  really  know?   My customers in other sectors & areas? My customers My customers in my area? Area Non customers in other sectors & areas Non customers in my sector & area? My customers in my sector & area? My customers in my sector? Non customers in my sector? Non customers in my area? Sector 9
  • 10. What  does  a  retailer  really  know?   Crosselling Diversification My customers Diversification Crosselling Area New portfolio Offers Loyalty Expansion Expansion Opening hours Sector 10
  • 11. Average  distance  covered  by  Madrid  customers  of  a  given  chain  to   purchase  at  stores  of  the  chain   11
  • 12. Customers of a given chain vs. general population (Madrid) MADRILEÑOS Spending categories before & after purchasing at a given chain CLIENTES 12
  • 13. Urban  data  services  
  • 14. world 2011-2012 spending in Madrid by nationality 14
  • 15. country outgoing balanced incoming 15
  • 16. 16
  • 17. region
  • 18. region
  • 19. city Balance of trade: Sant Cugat (October 1, 2011 – March 31, 2012) Spending patterns in Sant Cugat Spening pattern of Sant Cugat residents when in other towns
  • 20. city Commercial signature of Sant Cugat: heartbeat
  • 21. neighbourhood Madrid, Gay Pride festivities
  • 22. Madrid, Gay Pride Increase in 2011 vs .control week in 2011 9,8% 4,01% 23,62% 19,48% Increase 2012 vs. 2011 13,8% -0,8% 9,1% 3,7%
  • 23. Madrid Gay Pride number of transactions per street, event week street  
  • 24. Madrid Gay Pride comparison with control week (number of transactions)
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