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BC 182 Ethnography Consultation Notes.docx

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  Theoretical Inquiry:    How do opinion-leaders establish platforms to permeate certain ideologies? Research Problem    How does Serge Gabriel use media for both personal consumption and a platform to express his views? Operational Definition:    Platform Objectives    The objectives of this study are as follows: o   to recognize how Serge Gabriel’s personal ideologies are communicated over multiple platforms; o   to describe his daily routine through his consumption of media; o   to distinguish Serge Gabriel’s  public and private; o   to demonstrate our knowledge of audience theory. RRL    Ethnography    Uses and Grats    Opinion Leaders    Social Uses of Media    Public Self Private Self    Propaganda    Social Media as a platform Research Design    Ehtnography    Interview o   Significance: (means to fact check the ethnography) o   Interview Questions: (to understand his social media self, ano significance ng twitter)    Timetable Research Purpose    Chelsea Notes: Stage of Search Multiplatform Operation definition of platform   Theoretical Inquiry: How do influencers use soap boxes to promote certain ideologies? Research problem: How does Serge Gabriel use media as a platform to express his views? Operation Definition: soap boxes Objectives:    To find out what his personal ideologies are    To re cognize how Serge Gabriel’s personal ideologies are communicated over multiple platforms’      To distinguish Serge Gabriel’s public and private self       To survey Serge Gabriel’s Facebook and Twitter accounts Paper Outline    Abstract (China) o   Keywords    Background of Serge + Introduction to the study + Research Problem (Ciely)    RRL o   Intro to RRL (Ciely) o   Definitions of opinion leader and influencer (respectively) (Ciely) o   Ethnography (China) o   Encoding theory (China) o   Public and Private self (Chelsea) o   Propaganda (Chelsea)    Objectives (Ciely)    Introduction to Methodology (Ciely)    Methodology (Kanya-Kanya) o   Data    Results and Discussion o   Influencer VS Opinion Leader (incorporate propaganda) (Ciely) o   Media and Self (Chelsea, China)    Ethnography of personal life    Facebook    Twitter o   Meaning-making (China)    Conclusion (Ciely)    Appendix (Chelsea)    References (Chelsea) Parts of ethnography:    Every conversation he has with someone    Every time he checks his phone    Any exposure to media (newspaper, radio, TV)    When he writes (notes/Twitter)

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Aug 13, 2019
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