Bcom 275 final exam guide 15) Measurable or observable characteristics of your audience are called A. psychographics B. pseudographics C. statistics D. demographics

1. BCOM/275 Final Exam Guide Click Here to Buythe Tutorial/Answers1) A receiver’s response to a sender’s message is calledA. channelB. feedbackC. decodingD.…
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  • 1. BCOM/275 Final Exam Guide Click Here to Buythe Tutorial/Answers1) A receiver’s response to a sender’s message is calledA. channelB. feedbackC. decodingD. encoding2) The term channel in communication meansA. the medium through which a message travels from sender to receiverB. the context of the communicationC. the process of changing thoughts into symbolsD. the volume at which a message is received3) The message refers to which of the following?A. The receiver’s response to the senderB. The medium that carries the informationC. Ideas, thoughts, and feelings being communicated.D. The context of the communication4) This happens when you receive, construct meaning from, and respond to the sender’smessage.A. RespondingB. Listening
  • 2. C. AttendingD. Hearing5) When the receiver uses this response style, he clarifies or seeks more information.A. QuestioningB. ParaphrasingC. SupportingD. Evaluating6) This response style normally does not help unless the sender has asked for your advice.A. QuestioningB. InterpretingC. EvaluatingD. Paraphrasing7) A claim is generally not considered credible ifA. it comes from a source assumed to be credible but who is not known to youB. the claimant is a disinterested partyC. the claimant is an interested partyD. it seems likely8) Which of the following are the most common types of doubts people may have about asource?A. Expertise and accuracyB. Prominence in the field of study and experienceC. Occupation and employerD. Status and academic degree
  • 3. 9) Which of the following is a category of reasonless advertising?A. Endorsement adsB. Functional adsC. Promise adsD. Logical ads10) Providing only two choices when others are available defines which fallacy?A. Genetic fallacyB. Straw manC. False dilemmaD. Ad hominem11) Consider the following statement: “Morgan, you’re down to earth and I trust yourjudgment. That’s why I know I can count on you to back me up at the meeting thisafternoon.” This is an example of which fallacy?A. Argument from pityB. Apple polishingC. Slippery slopeD. Guilt trip12) Consider the following statement: “Studies confirm what everyone already knows:Smaller class sizes make better learners.” This is an example of which fallacy?A. Begging the questionB. Argument from common practiceC. Slippery slopeD. Misplacing the burden of proof
  • 4. 13) An effective message should beA. audience-centeredB. topic-basedC. channel-focusedD. time-centered14) Audience analysis should occur at what point in the creation of a message?A. Before the message is sentB. Once feedback is receivedC. After selecting the channelD. Before the message is created15) Measurable or observable characteristics of your audience are calledA. psychographicsB. pseudographicsC. statisticsD. demographics16) In this channel of communication, messages are carried by sound and light waves.A. TeleconferenceB. Hard copy memosC. Face-to-faceD. Voicemail17) You want to discuss your performance review and possible raise with your boss. Themost effective channel to do this would beA. e-mail
  • 5. B. face-to-faceC. team meetingD. text message18) Sound and light waves are an example of which part of the communication model?A. EncodingB. NoiseC. DecodingD. Channel19) Which verbal support breaks down complex processes or concepts into their componentparts to ensure understanding?A. ComparisonsB. DefinitionsC. DescriptionsD. Analyses20) A framework for putting all of your information together in a logical sequence is calledA. an introductionB. an outlineC. a central ideaD. a thesis21) What type of language is used when communicating with classmates, coworkers, family,and friends?A. OfficialB. CeremonialC. Formal
  • 6. D. Informal22) The individuals you are most likely to influence with your persuasive presentation arereferred to as yourA. peer audienceB. target audienceC. general audienceD. leading audience23) Persuasive topics that attempt to show an audience that something is good, bad, right, orwrong are topics ofA. cause-effectB. factC. valueD. policy24) If you try to persuade your classmates to donate canned goods for the hungry in yourcommunity, your topic is one ofA. policyB. pathosC. valueD. fact25) When you lead, instruct, challenge, or introduce your audience to act on or accept yoursolution, you are at which step of Monroe’s Motivated Sequence?A. AttentionB. VisualizationC. Action or approval
  • 7. D. Solution26) When you display ethos in your persuasive presentation, you haveA. credibilityB. logicC. evidenceD. emotion27) What logical fallacy can occur when a speaker focuses on similarities and ignoressignificant differences?A. Either/or thinkingB. Slippery slopeC. Faulty comparisonD. Hasty generalization28) Groups that value higher power distance believe relationships areA. individualistB. relationship orientedC. hierarchicalD. informal29) Deliberately blaming individuals or groups for things they really did not do is calledA. ethnocentrismB. scapegoatingC. stereotypingD. discriminating
  • 8. 30) An attempt to characterize causes of events to either personalities or external situations iscalledA. projectionB. halo effectC. attribution errorD. selective attention31) The practice of using a case that has already been decided as a guide when deciding newcases is referred to asA. legal moralityB. legal paternalismC. causation principleD. appeal to precedent32) A value judgment requires this type of assessment.A. Worth or desirabilityB. ConsistencyC. NormativeD. Monroe’s Value Sequence33) What is the belief that laws are justified if they prevent a person from harming him- orherself known as?A. Offense principleB. Harm principleC. Legal paternalismD. Legal moralism
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