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Bcom 426 final exam

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  • 1. To download this material Click this link This pack contains BCOM 426 FINAL EXAM Communications - General Communications 1. In machine-assisted interpersonal communication, feedback is often limited to one channel, and is often difficult. A) True B) False 2. In both Internet-based and traditional mass communication, the source usually knows a great deal about the receiver. A) True B) False 3. Over time, mass communication has become less and less segmented. A) True B) False 4. Mass media can transmit values by enforcing social norms. A) True B) False 5. One key assumption of the functional approach to mass communication is that media use is driven by needs. A) True B) False 6. The arrival of writing was a great equalizer in society because information and knowledge were widely
  • 2. transmitted. A) True B) False 7. The first mass medium bringing music, news, talk, and sports into people's homes was radio. A) True B) False 8. The news value known as proximity reflects the fact that we value events that happen to important people. A) True B) False 9. Because TV is better at transmitting experience or impressions, it is better suited for in depth analysis and complex interpretations than is print news. A) True B) False 10. Print and TV journalism are similar in that they both should strive equally to uphold basic values and journalistic principles. A) True B) False 11. Though they can be interesting, blogs are not an influential force in online news reporting. A) True B) False 12. Public relations is similar to advertising, but advertising uses interpersonal communication much more. A) True B) False 13. The Internet has had little effect on the PR industry. A) True
  • 3. B) False 14. Advertisements for restaurant supplies are business-to-business ads, while ads for household cleaners are consumer ads. A) True B) False 15. Nontraditional forms of advertising are being explored by companies trying to reach customers who use new technology (DVR, iPod) to take more control over their media choices. A) True B) False 16. Radio ads maximize reach, frequency and selectivity, and minimize cost. A) True B) False 17. Message research is conducted during and after an advertising campaign to see how well the ads perform. A) True B) False 18. Selective demand is emphasized during the growth stage of the product life cycle. A) True B) False 19. The FCC interprets rather than makes law. A) True B) False 20. The Telecommunications Act of 1996 introduced sweeping changes affecting cable companies and phone companies, but not broadcasters. A) True
  • 4. B) False 21. In general, commercial speech receives the same amount of First Amendment protection as do other forms of speech. A) True B) False 22. Many broadcast and cable networks have standards and practices departments, which determine whether content is acceptable or not. A) True B) False 23. The advertising industry has no real self-regulatory system in place to deal with complaints about advertisers or advertisements. A) True B) False 24. The information obtained on the Internet must be viewed with caution, because the Internet's lack of gatekeepers means no guarantees of accuracy. A) True B) False 25. The Internet seems to have the most impact on TV usage. A) True B) False Multiple Choice 26. Three of the primary factors of the mass communication audience are its dispersion, size, and: A. geographic concentration B. susceptibility to noise C. decoding ability D. anonymity E. all of these
  • 5. 27. Which of the following is true of traditional mass communication organizations? A. They have multiple gatekeepers. B. They are expensive to operate. C. They exist to make a profit. D. They are very competitive. E. All of these. 28. Which of the following has increased the mobility of the mass media? A. PDAs B. iPods C. cell phones D. laptop computers E. all of these 29. Which of the following is a media vehicle? A. the New York Times B. the television industry C. the radio industry D. the film industry E. all of these 30. Consequences of relying on the mass media for interpretation include: A. audiences are exposed to a wide range of often contrasting viewpoints B. allows us to weigh multiple sides of an issue before deciding on our position C. gives us a greater depth of expertise upon which to draw conclusions D. all of these E. none of these 31. Moving pictures helped bring about the concept of:
  • 6. A. leisure time B. popular culture C. elite culture D. cultural institutions E. leisure institutions 32. Which of the following statements about TV is NOT true? A. TV is the single largest consumer of people's time. B. TV has exerted a standardizing influence on society. C. TV is an important source of information. D. TV is people’s most believable news source. E. TV has transformed the political process. 33. As a result of the digital revolution: A. a true direct democracy may be possible B. everyone has equal access to information, the technology and its benefits C. the notion of what community means has become smaller D. we now have all the information we need E. none of these 34. Which of the following statements about advertising is true? A. Advertising is non-personal communication B. Advertising is usually free C. Advertising has no identifiable sponsor D. Advertising is usually informative in nature E. Advertising communicates no information 35. The ultimate goal of _____ is to generate a profit for the firm by consummating the exchange of products. A. logistics B. promotion C. distribution D. finance
  • 7. E. marketing 36. Piggly-Wiggly is a supermarket chain that is only found in the southeastern United States. You would expect the supermarket to use _____ advertising if it were trying to convince Southerners its products were competitive, and its prices were lowest. A. geographic B. local C. national D. regional E. adjacency 37. If a scheduled story about a boating accident on Monday gets pulled from Tuesday's paper to make space for something else, that story might not run in Wednesday's paper because of the _______ news value. A. prominence B. proximity C. economic D. sensational E. timeliness 38. Hard news, which is the dominant type of news covered, usually reflects all of the traditional news values except: A. human interest B. prominence C. consequence D. proximity E. timeliness 39. How have blogs affected journalism? A. they represent an alternative source of news B. they have an agenda-setting effect C. they provide a check on the traditional media
  • 8. D. they allow reporters to explain why they covered a story as they did E. all of these 40. The trend toward ordinary people becoming amateur reporters is called: A. online democracy B. hyperlocal news C. citizen journa...
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