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BDM Indiviual Assignment BM 37

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Higher National Diploma in Business & Management Edexcel International - UK INTERNATIONAL COLLEGE OF BUSINESS AND TECHNOLOGY BTEC HND IN BUSINESS MANAGEMENT ASSIGNMENT COVER SHEET 2010/2011 UNIT TITLE & CODE STUDENT NAME ASSESSOR ASSIGNMENT (number of how many) ASSIGNMENT HANDOVER DATE ASSIGNMENT REVIEW DATEs FINAL GRADE ORIGINAL SUBMISSION Ms. Kalpana Ambepitiya 1 OF 1 WORD COUNT 3000 words Business Decision Making (Individual) STUDENT ID BM/C/37/ Unit 06 14.08.2011 ASSIGNMENT SUBMITION D
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     Higher National Diploma in Business & Management   Edexcel International - UK  1 | Page   UNIT TITLE & CODE Business Decision Making   (Individual) Unit 06STUDENT NAMESTUDENT ID BM/C/37/  ASSESSORMs. Kalpana AmbepitiyaASSIGNMENT(number of how many)1 OF 1 WORD COUNT 3000 wordsASSIGNMENTHANDOVER DATE 14.08.2011 ASSIGNMENTSUBMITION DATE 30.10.2011 ASSIGNMENT REVIEWDATEsASSIGNMENTRESUMBITION DATEFINAL GRADEORIGINALSUBMISSIONRESUBMISSION ASSESSMENT CRITERIA TO BE ASSESSED IN THIS ASSIGNMENT(Identify all criteria to be assessed in this assignment) Achieved Pass Criteria P1 P2 P3 P4 P5 Original SubmissionRe submission Merit Criteria Distinction CriteriaGrade Achieved M1 M2 M3 D1 D2 D3OriginalSubmissionOnresubmissionAssessment has been internally verified for use.Internal Verifier Name :Signature : Date Verified : INTERNATIONAL COLLEGE OF BUSINESS AND TECHNOLOGYBTEC HND IN BUSINESS MANAGEMENTASSIGNMENT COVER SHEET 2010/2011 AUTHENCITY STATEMENT I certify that the attached material is my srcinal work. No other person’s work or ideas have been used without acknowledgement. Except where I have clearly stated that I have used some of this material elsewhere, I have notpresented it for examination / assessment in any other course or unit at this or any other institution SIGNATURE: ………………………………………..   DATE:………………………..       Higher National Diploma in Business & Management   Edexcel International - UK  2 | Page   ASSESSORS FEEDBACKGENERAL COMMENTSSPECIFIC COMMENTSHOW TO IMPROVE YOUR ACHIEVEMENTS IN THE FUTUREAssessors Signature and Date     Higher National Diploma in Business & Management   Edexcel International - UK  3 | Page   Links to other Units THIS UNIT IS LINKED WITH THE FOLLOWING UNITS Unit 01/2/7 Marketing/Finance/operation & strategic Management Assignment brief  Task 01 (P1, P2, P3) Each business operates on decisions which require effective use of information. As studentsfollowing business Decision Making module, you should be aware of the best practices thatshould be applied in an organization.Sri Lanka will achieve 22 million population soon. This is a great opportunity in businessperspective to many service organizations. Also it is extensive task to offer different servicesby adding customized values to generic services like mobile network companies in Sri Lanka.Recent market surveys discovered still there is an opportunity and market demand for mobilenetworks although Dialog and Mobitel cater large proportion of the population.Five major companies compete within the industry by offering various added services todifferent segments in the market. They always look at low end market with low rates. Butthey collect each rupee and cents for different services they offer such as GPRS, WAP, videocalls, conference facilities, Skype etc.But business opportunities can be found in any industry and at any time. That has proved inhistory of business. By taking this fact to consideration, one global mobile service companyis looking to approach Sri Lanka mobile service industry. They get a strong support from SriLanka government and telecommunication regulatory board due to this multinationalcompany owned by the Chinese government. However, the company wants to know someinformation about the Sri Lanka market before entering to it. The company will customizedifferent services based on this information.The company selected you as their research agency to identify these facts by conducting amarket survey. The strategic management of the company needs answers for followingquestions1.   Customers’ basic needs in terms of mobile services? (Gender and regional based)2.   Customers’ specific needs in terms of mobile services?3.   Customers’ basic needs in terms of pricings?  4.   Daily average mobile usage per person5.   How many log on internet based via a phone per day ( based on the sample )6.   How many take advantages of all services which are provided by mobile networks (based on the sample and population     Higher National Diploma in Business & Management   Edexcel International - UK  4 | Page   For this purpose you decide to conduct an outside survey. Your purpose is to prepare a reportwith findings from the survey. In your plan you should identify,The objective of your studyPrimary and secondary information sourcesQuestionnaire for primary data collection purposeUsing techniques for analyzingData presentation and reporting SituationYou have to apply this problem into the real industry. Out lined planning procedure 1.   Introduction About the organizationDefine the problemObjectives of your study 2.   Planning activities Design an appropriate questionnaire (P1.3) (M2)Define population (P1.2) (M1)Using sampling methods to select the sample and justifications (P1.2)(M1) (D3)Sampling frame (P1.2) (M1)Time schedule (P1.1) (M1) 3.   Sources for the collection of data Primary data  –  survey method ( designing a questionnaire  –   appropriate variables require to identify in the questions to measureoutcome of 4) (P1.3) (M3)Secondary data  –  internal records and other related documents (P1.1)(P1.2) (D3) 4.   Techniques for analyse data Measures of central tendency  –  Mean, mode and Median (P2.1) (M2)Measures of dispersion  –  Calculate Range, Quartiles, IQR, Percentiles,mean deviation, variance and standard deviation when those necessaryRegression and correlation analysis  –  to identify the relationshipbetween two variables( P2.2) (P2.3) (M2) (D1) (D3)
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