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Before Buying an Expired Domain Digg Deep Into The Link Profile

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Buying an expired domain can be tricky business especially when investing so much money in it. This presentation shows you to tell if a domain has bad history and what to stay away from. On the second to last slide there is a short video i made showing some prime examples of domains that on the surface seem awesome but in reality have been spammed to timbuktu!
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  • 1. Domain Authority How to tell between a site that will boost your ranks or tank them.
  • 2. Signs of a Healthy Domain  Backlink metrics.  Majestic Metrics  MOZ Metrics – Lately worse than ever.  PR  Age  History
  • 3. Backlink Metrics  Anchor Text Ratios  Majestic Citation and Trust Flow  MOZ Metrics  Actual Anchor texts  Referring Domains  Referring Pages
  • 4. Decipher Majestic Metrics Successfully  Corresponding Trust & Citation Flow Over 10  Anchor text ratios should be like your money site (no more than 1 or 2 for money anchors)  Referring domains – Ideally more than 10 but if its only 1 and its relevant and from a massive authority (like wiki or a .edu or .gov) I would take it over 10 non relevant ones – and so would Google  Look at the overall history and anchors.  Check with http://www, www., http://domain.com/ to find where the real juice is sitting.
  • 5. MOZ Metrics  Terrible lately and weeding out spam sites.  Generally I don’t pay much attention  But A DA of about 10 as a min and 20 for Page authority is the recommended. I will show examples of how they really miss spam and why you should never just accept what any website metrics or grader will spit out without really understanding hat Google want.
  • 6. PR  PR was pretty much dropped for the public and can not be used anymore to grade a websites value.  Use Majestic and really dig into the backlinks and site to see what is really going on.
  • 7. Domain Age & History  The older a site (and the less drops a site has – I generally only get sits with 1 drops or if the metrics so amazing I would go with a 2 or a even a 3) the better.  Over 2 years old – with a clean backlink profile and good clean referring domains.  Waybackmachine – Check the pages in the web archive's to see what type of a site this was, you’ll find many sites that were used to spam with when looking into everything and stand a better chance of recreating a healthy with ranking power – and not tanking power – Rank Power or Tank Power. You must be the judge.
  • 8. How Tell A Spammed Domain Digg deep into those backlinks… Check out the full post here;
  • 9. Simon Dadia Visit www.immayhem.com for more SEO secrets
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