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Being creative with data 25th November - Experian Intergrated Marketing presentation

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1. Presentation Title Mark Lindsay IPA Data and Creativity Forum 2009 25 November 2009 2. Agenda <ul><li>Experian Integrated Marketing –who we are…
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  • 1. Presentation Title Mark Lindsay IPA Data and Creativity Forum 2009 25 November 2009
  • 2. Agenda <ul><li>Experian Integrated Marketing –who we are </li></ul><ul><li>Using data to drive customer insight </li></ul><ul><li>Challenge us, succeed with us </li></ul>
  • 3. Experian Marketing Services “… Experian’s technology and data insight will allow us to engage with prospects and customers on a one-to-one level and will mean that we can actively respond to the changing market place.&quot; “ We are benefiting from having greater levels of data available on which to make our decisions and in current market conditions, this is exactly what we require.” Partnering with Agencies… - The top 5 UK media planning agencies use Experian to support their media planning activities - Experian supplied data and services to over 150 agencies in the past 24 months
  • 4. Removing the guesswork from marketing with data-driven insight from Experian
  • 5. Challenge us, succeed with us Who are your clients marketing to? Customer value Who is she? OR ……
  • 6. Challenge us, succeed with us Who are your clients marketing to? Customer value <ul><li>£150 average purchase </li></ul>What to say? <ul><li>Value matters to me </li></ul><ul><li>Save me time </li></ul><ul><li>Tailored to what I want </li></ul>Finance <ul><li>Low Financial Stress </li></ul>Who is she? Married  Home is her castle  Pet lover  4x4 owner  Sunday newspaper reader  Heavy online purchaser  Children  Watches ‘Lost’ and ‘Bones’  Lives in MOSAIC cluster “Happy Families”  How to reach her? <ul><li>Travel & retail websites </li></ul><ul><li>Golden oldies & soft rock music radio </li></ul><ul><li>Direct mail/catalog </li></ul>
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