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Bellator Has MMA Pioneers in Their Roster

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  10 reasons why Bellator is better than UFC   Scott Coker, the founder of Strikeforce and the President of Bellator MMA, is one of the most powerful figures in Mixed Martial Arts and is widely know for his promotional skills. The MMA industry has been dominated by UFC for a long time now. UFC acquired all their competitors in the past and became the dominant force in the industry. But all that is about to change in the future and we can already see glimpses of it. Bellator is on the rise and there is no stopping it now. His game plan is to expand the promotion internationally by acquiring more  broadcast deals and local fighters, to keep signing MMA legends and ever  be on the lookout of talented free-agents, nurture and develop the champions of the future and give the audience what they want; raw, unadulterated action packed entertainment. 1.   Nostalgia based matchups You get to watch the pioneers who built MMA, who built the industry. It’s an honour to see fighters like Fedor Eme lianenko, Tito Ortiz, Ken Shamrock and many more back in action. Who cares if they are past their  prime? As Bellator cannot compare with the depth of UFC, they smartly  push these nostalgia-based matchups whenever it can to spike ratings. 2.   The World Grand Prix Tournament Bellator adopted the tournament structure apart from normal matchmaking as its brand’s  point of difference. Tournaments are a fair and fun method of sorting talent and determining a winner. Each tournament began with the opening round featuring eight fighters in that respective weight class, moved onto the semi-finals and then the finals. For four-man tournaments, only the semi-finals and finals were included. Each tournament was single elimination and there was a one-month break  between opening round, semi-finals and finals.  3.   Bellator presents the fights better UFC puts its promotional muscle behind a very select group of athletes. If none of those athletes are populating a card, it tends to feel rather ordinary. Bellator presents its fights in a better way rather than only focusing on few select fights. Bellator is more exciting to watch than UFC, you get to discover new talents and at the same time rediscover  some of your all-time favourite fighters. Overall Bellator has a better structure and consistency in fights. 4.   The era of Free-Agent acquisition Coker brought in names such as Chael Sonnen, Frank Mir, Wanderlei Silva, Fedor Emelianenko etc., to support its roster of homegrown stars. They were also quick to sign high-profile free-agents like Rory MacDonald, Gerard Mousasi, Matt Mitrione to please the dedicated hardcore MMA fans. This gave Bellator the much needed dept in their roster which is continuously growing. 5.   Bellator has more balanced fights Bellator expectations are much more reasonable. Fighters like Fedor Emelianenko, Chael Sonnen, Tito Ortiz, Rampage Jackson etc are pitted against each other. Most of them are way past their prime but these matchups become fun to watch. It is much better than watching B.J. Penn who was making a comeback get trashed by Yair Rodriguez, in what I call a total mismatch. 6.   No Reebok Deal The UFC-Reebok deal is authoritarian. The Reebok deal is an exclusive apparel deal with the UFC. Because of this the fighters can’t  be sponsored by non-Reebok entities, thus not giving a chance to the fighters to get their own sponsors and earn money. To most fighters its not all about just earning money, it’s the freedom to go get your own money. This move lead to many prominent UFC fighters moving to Bellator where they had the freedom to have their own sponsors and not wear uniforms to fights. 7.   Title shots are earned Title shots are based solely on the performances of each individual fighter. Only the tournament winner earns the right to challenge the champion. It adds an alternative career path for fighters and a new marketing strategy for fans. Many fighters prefer the tournament style as they have a better than of becoming world champion rather than waiting for a title matchup set by the organisation.  8.   Bellator is owned by VIACOM On June 26, 2018, Bellator announced a deal with sports-streaming service DAZN to increase its worldwide visibility. This deals shows how valuable Bellator is becoming to VIACOM. Scott Coker and VIACOM are working together towards their common goal of making Bellator MMA the best in the business. VIACOM is slowly and gradually developing Bellator into an empire, by acquiring more and more talents and nurturing them rather than buying UFC like WME. 9.   Fighters are Happier in Bellator Scott Coker is known to be respectful and humble, and understands what the fighters need. Being a former fighter himself all this comes naturally to him. This is one of the reasons why many prominent UFC fighters are moving over to Bellator and have nothing but praise on how the  promotion handles itself. The ethos is simple: putting the fighters first. 10.   Development of talents Talent development is a fundamental aspect of Bellator MMA. Coker knows this well from his Strikeforce days, and is looking to recreate it. Ronda Rousey, Daniel Cormier etc. all came from Strikeforce where they were given their big breaks. Bellator has been signing promising talents and put them in their development program to nurture them.
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