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Beloit Snappers Stadium Survey

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FUN! GUARANTEED. CONTACT: MARCUS JACOBS JULY 28TH, 2010 (608) 362-2272 MJACOBS@SNAPPERSBASEBALL.COM For Immediate Release: July 28, 2010 For Further Information Contact: Dennis Conerton, (608) 362-2272 Feasibility Study Provides Positive Community Feedback The Beloit Professional Baseball Association’s Board of Directors received encouraging feedback from this summer’s Stadium Feasibility Study at their recent July board meeting. The objective of the study was to gauge the level of regional int
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    F UN !   G UARANTEED . C ONTACT :   M  ARCUS J  ACOBS  J ULY  28 TH ,   2010(608)   362-2272 MJACOBS @ SNAPPERSBASEBALL . COM   M IDWEST L EAGUE   ●   C  LASS   A     A  FFILIATE  M  INNESOTA  T  WINS   P.O.   B OX 855   ●   B ELOIT ,   WI   53512-0855P HONE :   (608)   362-2272   ●   F  AX :   (608)   362-0418E MAIL : MJACOBS @ SNAPPERSBASEBALL . COM ● WWW . SNAPPERSBASEBALL . COM   For Immediate Release: July 28, 2010  For Further Information Contact:   Dennis Conerton, (608) 362-2272    Feasibility Study Provides Positive Community Feedback   The Beloit Professional Baseball Association’s Board of Directors received encouraging feedback from thissummer’s Stadium Feasibility Study at their recent July board meeting. The objective of the study was to gaugethe level of regional interest and support for a proposed year round multipurpose event facility and new homefor Minor League Baseball in the Beloit Gateway Development area on Interstate 90.The study, which focused on key individual interviews and an online survey, was conducted independently by afirm of consultants, The Abbey Group, Ltd., of Milwaukee, WI and Rapid City, SD. The Case Statementpresented in the community survey received very strong impressions from both the personal interviewees aswell as the online respondents according to Michael McNeely, a Principal with The Abbey Group. The surveyresults showed that over 75% of the participants ranked the building options and programs covered in the studyfavorably.Specific impressions noted included the fact that building a stadium on a new site was ranked favorably by 78%of the respondents in the survey. Additionally, operating the stadium year round for uses other then baseballwas ranked highly by over 85% of the individuals.Commenting on the results of the survey, Martha Mitchell, member of the Stadium Feasibility Panel and pastExecutive Director of Visit Beloit, which funded a significant portion of the cost of the studies, said “I think thesurvey was a great indicator that people want to see our community have a new multi-use facility that would beutilized for various year round events including Snappers Baseball games. The Snappers currently draw about60% of their fans from outside of the Beloit/Janesville area, so bringing in more visitors to our communitywould have a very positive economic impact on us.”The Abbey Group’s study also inquired about the individuals’ attitudes toward the organization’s desire tofinance a portion of the project’s cost with private donations through a general community campaign. Thiscampaign would supplement a loan that would be debt serviced by the organization as well as other possiblefunding options. When asking whether a potential $10 million capital campaign goal was feasible, the studyresults indicated that about 66% felt that it was. When the question about a possible goal included a range of $5to $10 million, 81% of those in the survey felt it was realistic.The personal survey responses were received from a cross section of 80 selected community representatives inthe greater state line area during the months of March and April while the online survey included 285 validresponses gathered during the month of May.    F UN !   G UARANTEED . C ONTACT :   M  ARCUS J  ACOBS  J ULY  28 TH ,   2010(608)   362-2272 MJACOBS @ SNAPPERSBASEBALL . COM   M IDWEST L EAGUE   ●   C  LASS   A     A  FFILIATE  M  INNESOTA  T  WINS   P.O.   B OX 855   ●   B ELOIT ,   WI   53512-0855P HONE :   (608)   362-2272   ●   F  AX :   (608)   362-0418E MAIL : MJACOBS @ SNAPPERSBASEBALL . COM ● WWW . SNAPPERSBASEBALL . COM   Perry Folts, Snappers Board President indicated that “the results of the survey will be analyzed carefully by theStadium Committee and the Snappers Board of Directors. We intend to respond to all of the questions andissues noted in the survey responses and consider all possible alternatives in our effort to keep this communityasset here to benefit the quality of life of its residents.”This was the third major study done by the organization over the past several years. The initial study was animportant Market Analysis conducted in April 2002 which included a key telephone survey of 400 randomhomes in the surrounding market area encompassing approximately 277,000 inhabitants at the time of thesurvey. The study conducted by the consulting firm, The Leib Group, LLC from Mequon, WI, was also basedon an analysis of comparable demographic communities who successfully built new Minor League Baseballfacilities. The study concluded that an expected annual attendance in a new stadium would be projected to beover 200,000 fans.This initial study was followed by a Financial Analysis completed by the same firm in December 2002 andsubsequently updated in 2006 and 2010 for specific stadium sites being considered at these times. The purposeof these studies was to determine an approximate size of a loan that the organization could realistically assumein constructing a new facility.The organization, which operates as the Beloit Snappers Baseball Club, is a Wisconsin, not-for-profitorganization formed in 1981 without any shareholders. It is a Minor League Affiliate of the Minnesota TwinsMajor League Baseball Club and one of only two such franchises in Wisconsin with the other in Appleton.Illinois also has two such teams in Peoria and Kane County, a Chicago suburb. It was initially funded by thedonations from 21 philanthropic individuals desiring to bring Minor League Baseball to the area as a“community” asset. In 1994, the association successfully raised over one million dollars for neededimprovements required at the team’s current stadium at Pohlman Field in Beloit’s Telfer Park.Dennis Conerton, Snappers Board Chairman who is also heading up the New Stadium Committee comprised of various community leaders, stated that “it is encouraging to hear the support noted in the study. There weregood comments and many constructive suggestions referencing the current economic environment, otherpossible site options, construction cost estimates and competing projects, to name a few, but that was notsurprising.” Looking forward, it is expected that an update on the project will be reported to the communityprior to the end of this year when future information becomes available.

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Sep 27, 2017
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