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Benefits of hosted PBX

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1. Benefits of hosted PBX A scalable and greener way of managing your telephone system 2. A bit about TalkTalk … <ul><li>UK’s leading provider of B2C and…
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  • 1. Benefits of hosted PBX A scalable and greener way of managing your telephone system
  • 2. A bit about TalkTalk … <ul><li>UK’s leading provider of B2C and B2B data networking and telephony services </li></ul><ul><li>4.25M broadband base (‘10: 4M) </li></ul><ul><li>£500M+ investment in UK’s largest Next Generation Network </li></ul><ul><li>2003 unbundled exchanges (89%coverage) Three times more than BT, twice as many as C&W </li></ul><ul><li>UK’s largest Ethernet network </li></ul><ul><li>1000+ exchange PoPs - deployed in only 5 months - expanding to 1400 </li></ul><ul><li>More VoIP traffic than any other UK network </li></ul><ul><li>Over 250Gbits/second , 2 Billion total VoIP minutes /month </li></ul><ul><li>Successful, profitable and growing </li></ul><ul><li>£1.7Bn revenue - up 21.7%, £230M EBITDA </li></ul>
  • 3. Our NGN network <ul><li>We’ve built the UK’s largest and most connected Next Generation Network </li></ul><ul><li>Scale </li></ul><ul><li>2003 broadband enabled exchanges </li></ul><ul><li>3 times more than BT 21CN </li></ul><ul><li>2 times more than C&W </li></ul><ul><li>Coverage </li></ul><ul><li>89% of UK on MPF and 55% on SMPF </li></ul><ul><li>Access to 2.1 million businesses </li></ul><ul><li>Tried and tested </li></ul><ul><li>4.25 million data customers generating </li></ul><ul><li>150 Giga bits/second of public internet IP traffic </li></ul><ul><li>2 billion minutes of monthly VoIP traffic </li></ul>
  • 4. Our NGN network <ul><li>Network depth and multi-service platforms provide unique market advantage </li></ul><ul><li>Optimised for resilience and capacity </li></ul><ul><li>800Gb super-core fibre network around London </li></ul><ul><li>2 x 400Gb fibre rings around populated centres </li></ul><ul><li>10Gb peripheral rings </li></ul><ul><li>High capacity backhaul to core network </li></ul><ul><li>QoS enabled </li></ul><ul><li>Hierarchical QoS in the core, edge and access </li></ul><ul><li>Bandwidth assured (priority over broadband) </li></ul><ul><li>Ideal for the delivery of Ethernet </li></ul><ul><li>Deeply built access – large amount of PoPs </li></ul><ul><li>Short access lines </li></ul><ul><li>Lowest cost base in the industry </li></ul>DWDM Nodes – Core Network – Collector Nodes - Exchanges
  • 5. Objectives <ul><li>Explore new options for hosted voice services </li></ul><ul><li>Work out when hosted PBX is an ideal solution </li></ul><ul><li>Establish some great questions to ask vendors </li></ul><ul><li>Listen and learn from each other </li></ul><ul><ul><li>Your organisations’ challenges and needs </li></ul></ul><ul><ul><li>Suppliers’ capabilities and services </li></ul></ul>
  • 6. Our 5 point network evolution strategy
  • 7. Technology Model Shift <ul><li>Mature technologies </li></ul><ul><li>Multiple suppliers </li></ul><ul><li>Little differentiation </li></ul><ul><li>Price sensitive </li></ul><ul><li>Application proliferation </li></ul><ul><li>Service Convergence </li></ul><ul><li>Underpinned by connectivity </li></ul>Pre 2010 Individual delivery of individual services Post 2010 Converged connectivity integrated applications
  • 8. Drivers for Hosted Voice <ul><li>Economy driving enterprise demands </li></ul><ul><ul><li>Minimise CapEx at a time when credit is restricted and liquidity imperative </li></ul></ul><ul><ul><li>Up-to-date services at a competitive monthly OpEx charge </li></ul></ul><ul><ul><li>Flexibility to scale to meet changing business requirements </li></ul></ul><ul><ul><li>Deliver true Unified Comms </li></ul></ul><ul><li>Data communications </li></ul><ul><ul><li>Widely available carrier Ethernet, EFM and business grade broadband </li></ul></ul><ul><ul><li>End-to end converged IP networks with MPLS and QoS </li></ul></ul><ul><ul><li>SIP trunks delivering PSTN to the IS environment </li></ul></ul><ul><li>Cloud applications </li></ul><ul><ul><li>Accessed over high quality data connections </li></ul></ul><ul><ul><li>Run and managed on behalf of customers by a service provider </li></ul></ul><ul><li>PBX as an application </li></ul><ul><ul><li>PBX software evolution: custom hardware > industry standard servers > virtual machines </li></ul></ul><ul><ul><li>Voice Platform to support UC applications </li></ul></ul><ul><li>Demand for hosted service reflected in forecasts from leading analysts … </li></ul>
  • 9. UK hosted IP-PBX market The Hosted IP Telephony market growing at ~ 30% annually Source: Forrester for Cisco 2010 Source: Ovum Managed and hosted IP voice service forecasts, 2008–2014
  • 10. Traditional Hosted Voice Services <ul><li>Centrex </li></ul><ul><ul><li>Single application for all users </li></ul></ul><ul><ul><li>Limited CTI, UC and customisation </li></ul></ul><ul><ul><li>Uniform upgrade </li></ul></ul><ul><ul><li>Stuck @ 5% market share for years </li></ul></ul><ul><li>Hosted PBX </li></ul><ul><ul><li>Bespoke design and deployment </li></ul></ul><ul><ul><li>Dedicated hardware and software = expensive </li></ul></ul><ul><ul><li>Complex deployment with long lead times </li></ul></ul><ul><ul><li>Long contractual commitments </li></ul></ul>
  • 11. A New Model? <ul><li>“ Multi-instance” hosted </li></ul><ul><ul><li>Dedicated PBX instance per customer </li></ul></ul><ul><ul><ul><li>- Tailored and controlled per customer </li></ul></ul></ul><ul><ul><ul><li>- Voice platform for dedicated UC applications </li></ul></ul></ul><ul><ul><ul><li>- Integrates with customer’s business applications </li></ul></ul></ul><ul><ul><ul><li>- Upgrades to suit customer </li></ul></ul></ul><ul><ul><li>Pooled hardware and OS so fast to deploy </li></ul></ul><ul><ul><li>Combines </li></ul></ul><ul><ul><li>Scalability and cost effectiveness of Centrex </li></ul></ul><ul><ul><li>Dedicated, tailored functionality of traditional hosted </li></ul></ul>
  • 12. The TalkTalk Approach <ul><li>Strengths in: </li></ul><ul><ul><li>Premises based PBXs </li></ul></ul><ul><ul><li>Voice and data connectivity and networking </li></ul></ul><ul><ul><li>Business grade voice-ready connectivity </li></ul></ul><ul><ul><li>SIP trunking and PSTN network </li></ul></ul><ul><ul><li>Service delivery </li></ul></ul><ul><ul><li>Value for money </li></ul></ul><ul><li>Establishing hosted PBX and UC services: </li></ul><ul><ul><li>Leading vendor’s applications </li></ul></ul><ul><ul><li>Multiple instances hosted in resilient data centres </li></ul></ul><ul><ul><li>End to end service: </li></ul></ul><ul><ul><ul><li>- IP Phones </li></ul></ul></ul><ul><ul><ul><li>- Voice-ready business-grade data networking to any site </li></ul></ul></ul><ul><ul><ul><li>- PBX and UC applications in resilient Data Centres </li></ul></ul></ul><ul><ul><ul><li>- SIP trunk PSTN services </li></ul></ul></ul>
  • 13. Who could it benefit? <ul><li>Mix of large and small sites </li></ul><ul><li>Requires consistent , integrated service across all locations & remote workers </li></ul><ul><li>Wants to hot-desk at any site and bring profile to current location </li></ul><ul><li>Not interested in owning and running telecoms equipment </li></ul><ul><li>Likes flexibility to add individual users and new sites without needing to budget for CapEx </li></ul><ul><li>Keen on saving space, cooling and power usage on site </li></ul><ul><li>Happy to see a known fixed OpEx cost per user for 3 years </li></ul><ul><li>Wants to mix and match handsets from best in class vendors </li></ul><ul><li>Puts resilience of system and network as a priority </li></ul><ul><li>Wants to benefit from improved business effectiveness through Unified Communications </li></ul><ul><li>Interested in integrating voice communications into other business applications </li></ul>
  • 14. Benefits <ul><li>Management </li></ul><ul><ul><li>No management or accommodation of discrete on-site PBXs </li></ul></ul><ul><ul><li>Single integrated managed voice and data network </li></ul></ul><ul><ul><li>Upgrade is part of the service </li></ul></ul><ul><li>Financial </li></ul><ul><ul><li>Predictable per user rental with no capital expenditure </li></ul></ul><ul><ul><li>Rental includes maintenance and upgrades </li></ul></ul><ul><ul><li>Integrated voice and data networks sharing capacity and connections </li></ul></ul><ul><li>Operational </li></ul><ul><ul><li>Flexibility to grow and reconfigure rapidly through on-line self-service </li></ul></ul><ul><ul><li>Latest fully featured IP PBX technology with regular refresh </li></ul></ul><ul><ul><li>Customer’s own PBX instance integrates with business systems </li></ul></ul><ul><ul><li>Single integrated PBX uniting all sites and remote workers </li></ul></ul><ul><ul><li>Calls routed independent of location to available staff anywhere </li></ul></ul>
  • 15. Voice service selection considerations <ul><li>Do I get a consistent user experience across all sites and remote workers? </li></ul><ul><li>How will I provide UC to my users when required? </li></ul><ul><li>Can I flex my service to meet changing business needs? </li></ul><ul><li>Will all sites and users connect across a proven NGN? </li></ul><ul><li>Do I get an end to end solution with strong SLA? </li></ul><ul><li>Can I demonstrate cost savings? </li></ul>
  • 16. Objectives <ul><li>Explore new options for hosted voice services </li></ul><ul><li>Work out when hosted PBX is an ideal solution </li></ul><ul><li>Establish some great questions to ask vendors </li></ul><ul><li>Listen and learn from each other </li></ul><ul><ul><li>Your organisations’ challenges and needs </li></ul></ul><ul><ul><li>Suppliers’ capabilities and services </li></ul></ul>
  • 17. <ul><li>Questions? </li></ul><ul><li>TalkTalk Business Hosted PBX trialling soon </li></ul><ul><li>We’d like your feedback </li></ul><ul><li>Please visit us on stand 612 </li></ul><ul><li>www.talktalkbusiness.co.uk </li></ul><ul><li>[email_address] </li></ul>
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