Marketing

Benefits of Marketing Automation

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Marketing Automation is designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way. However, between so many tools, options and concepts, it’s easy to get lost. The presentation below explains what is Marketing Automation, what it does, how does it work, which are the best tools in the market, and much more.
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  • 1. 30/05/2016 1 Marketing Automation Siegert Dierickx Digital Analytics Lead | Managing Partner MultiMinds – Marketing Automation
  • 2. 2 30/05/2016 MultiMinds – Marketing Automation 2 MARKETING AUTOMATION • About MultiMinds • What is Marketing Automation – How does it work – Case Studies (2) • Tools – Demo • Data Protection • Industry Challenges & Key Take Aways AGENDA
  • 3. 30/05/2016 MultiMinds – Marketing Automation 3 ABOUT MULTIMINDS
  • 4. 4 INDEPENDENT PARTNER WITHIN THE ECO-SYSTEM OF AGENCIES & INTEGRATORS 7 WHAT ARE WE ABOUT? INDEPENDENT PARTNER WITHIN THE ECO-SYSTEM OF AGENCIES & INTEGRATORS MONETIZE 30/05/2016 4MultiMinds – Marketing Automation
  • 5. 5 30/05/2016 5 WHAT WE DOOUR SERVICES MANAGE We translate your business objectives into measurable KPIs. Select the best data platform for your requirements, and implement according the most efficient processes. MEASURE We integrate and segment web data with campaign, crm, sales and other valuable sources. Next we analyze, predict and report the data that really matters for your business. MONETIZE Our monetization framework turns your data into insights to boost your online performance. It is a continuous process of ROI optimization on the short and the long term. MultiMinds – Marketing Automation
  • 6. MANAGE IS THE BUSINESS OUTLINE FOR YOUR ORGANIZATION
  • 7. MEASURE IS THE BUSINESS COCKPIT FOR YOUR ORGANIZATION
  • 8. MONETIZATION IS THE BUSINESS METRIC FOR YOUR ORGANIZATION
  • 9. 9 A CONTINUOUS PROCESS Reporting Analysis Optimization Business Objectives & KPIs Tools & Analytics Methods Integration of Data Sources Behavioral Channel Performance Visitor Insights Attitudinal Competitor 30/05/2016 9MultiMinds – Marketing Automation
  • 10. 10 YOUR DIGITAL ECO-SYSTEMDIGITAL LAYERS 30/05/2016 10MultiMinds – Marketing Automation
  • 11. 11 MONETIZATION IS ABOUT ATTRIBUTIONEVERY LAYER CONTRIBUTES 30/05/2016 11MultiMinds – Marketing Automation
  • 12. 12 KNOW THE CONNECTED CONSUMER 30/05/2016 12MultiMinds – Marketing Automation
  • 13. 13 30/05/2016 13 OUR VERTICALSWHO ARE WE DOING IT FOR TODAY MultiMinds – Marketing Automation
  • 14. 14 MULTIMINDS TRAINING ACADEMY Google Analytics User Training MultiMinds Office – May & June Track Your EOY Campaigns MultiMinds Office – November Tag Management Training The Egg – September Build Your Klipfolio Dashboard MultiMinds Office – April Tealium iQ MultiMinds Office – October 30/05/2016 14MultiMinds – Marketing Automation
  • 15. 30/05/2016 15 WHAT IS MARKETING AUTOMATION? MultiMinds – Marketing Automation
  • 16. 16 30/05/2016 16 EXAMPLE 01 Remarketing based on processed data MultiMinds – Marketing Automation
  • 17. 17 30/05/2016 17 EXAMPLE 02 Personalization of service based on processed data MultiMinds – Marketing Automation
  • 18. 18 30/05/2016 18 EXAMPLE 03 Personalization of emails based on processed data MultiMinds – Marketing Automation
  • 19. 19 30/05/2016 19 WHAT IT REALLY IS It’s a category of technology… …that streamlines, automates, and measures marketing tasks and workflows… …so that companies can increase their operational efficiency and revenue. The marketing automation tool will maximize the user experience with the brand, while allowing real-time evaluation of the effectiveness (and relevance) of content marketing. MultiMinds – Marketing Automation
  • 20. 20 30/05/2016 20 WHAT IT IS NOT Email marketing is not the same as marketing automation. Marketing automation is not spam! Marketing automation is not impersonal (at least it shouldn't be!) It connects multiple touch points and marketing channels including social media, email marketing, and content marketing. It focusses on goals beyond direct sales. It’s a user-friendly tool where you personalize user experiences. It makes communication stronger because you can focus on the quality of your campaign and messages. You can add more personal touch and customize future offers. MultiMinds – Marketing Automation
  • 21. 21 30/05/2016 21 WHAT IT REALLY DOES? Adds relevant content based on an individual’s specific profile that is collected via cookies installed in the website. Categorize customers and prospects by common behaviors, interests and demographic details. These can be used later for segmenting your customers. Develop optimal marketing patterns. It helps your company to perform A/B testing. Integrate different marketing channels to deliver a clear, cross-platform user experience. It allows marketers to target each stage of their conversion funnel. MultiMinds – Marketing Automation
  • 22. 22 22 EXAMPLE 04 The store near you
  • 23. 23 23 THE STORE NEAR YOU Homepage Product Pagina Basket Identify Pay GREETS PERSONALLY CAN GIVE PERSONAL ADVICE PERSONAL ‘THANK YOU’ SEES WHERE PEOPLE WALK AND WHAT THEY VIEW SEES WHO ENTERS THE SHOP CHIT-CHAT AT THE COUNTER Thanks! PAY PROCESS
  • 24. 24 Analytics: Visitor level attributes leveraged for analysis and strategy Live Chat: Educate agent with visitor insights, route chats to the right agents Mobile: Unify devices and messaging cross channel Testing: Customize strategy based on visitor audiences and attributes Email: Real-time remarketing, targeted emails based on audiences Display Ad: Target and engage the right audience based on attributes Personalization: Improve content relevancy based on visitor attributes CRM: Update records with visitor level behavior and attributes SOME MARKETING AUTOMATION TECHNIQUES
  • 25. 25 30/05/2016 25 BENEFITS Save time Efficiency Personalizatio n CRM Integration Data Collection Multichannel Management Consistency Benefits of Marketing Automation MultiMinds – Marketing Automation
  • 26. 30/05/2016 26MultiMinds – Marketing Automation To learn more about Marketing Automation and HOW IT WORKS, WHICH TOOLS you should use and the CHALLENGES of this industry, check our blog post: http://www.multiminds.eu/2016/05/30/benefits-marketing- automation/
  • 27. 30/05/2016 27 Siegert Dierickx Digital Analytics Lead | Managing Partner Siegert.dierickx@multiminds.eu www.multiminds.eu QUESTIONS? MultiMinds – Marketing Automation
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