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[Bernd H. Schmitt, David L. Rogers] Handbook on br(Book ZZ org)

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[Bernd H. Schmitt, David L. Rogers] Handbook on br(Book ZZ org)
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  Handbook on Brand and Experience Management  Handbook on Brand andExperience Management Edited by Bernd H.Schmitt Center on Global Brand Leadership,Columbia Business School,USAand David L.Rogers Center on Global Brand Leadership,Columbia Business School,USA Edward Elgar Cheltenham,UK • Northampton,MA,USA  © Bernd H.Schmitt and David L.Rogers 2008All rights reserved.No part ofthis publication may be reproduced,stored in a retrieval system ortransmitted in any form or by any means,electronic,mechanical or photocopying,recording,orotherwise without the prior permission ofthe publisher.Published byEdward Elgar Publishing LimitedThe Lypiatts15 Lansdown RoadCheltenhamGlos GL50 2JAUKEdward Elgar Publishing,Inc.William Pratt House9 Dewey CourtNorthamptonMassachusetts 01060USAA catalogue record for this bookis available from the British LibraryLibrary ofCongress Control Number:2008937107ISBN 978 1 84720 007 5Printed and bound in Great Britain by MPGBooks Ltd,Bodmin,Cornwall
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