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109 110 111 112 113 114 115 116 119 ‡ Leena Thakur ‡ Shreyas Trivedi ‡ Megha Utekar ‡ Pranit Vanmali ‡ Sonam Varadkar ‡ Vivek Varier ‡ Pratik Vartak ‡ Bhavin Veera ‡ Rashmi Walanj  Involves a deliberate choice of activities that delivers unique value to the customer. It is a framework that guides competitive positioning and gives organizations a competitive advantage. Strategy of a company aimed at increasing its competitiveness.   Competitive strategy consists of moves to: Attract c
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  Leena Thakur    109Shreyas Trivedi   110Megha Utekar    111Pranit Vanmali   112Sonam Varadkar    113Vivek Varier    114Pratik Vartak   115Bhavin Veera   116RashmiWalanj   119   Involves a deliberate choice of activities that delivers unique value to the customer.  It is a framework that guides competitive positioning and givesorganizations a competitive advantage.  Strategy of a company aimed at increasing its competitiveness.  C ompetitive strategy consists of moves to:  Attract customers  Withstand competitive pressure  Strengthen firm·s market position
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