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   Outlets coverage: Coverage outlets in Million012345ParleBritanniaToo yumm53.50.4 COVERAGE OUTLETS IN MILLION Differentiation Consideration Competitors Too yumm Components Vertically If A is better than B and sold at same prices No Yes Healthy and Taste Horizontally If A and B differ in ways independent of buyers with respect to quality and sold at same price No Yes Packaging, Ingredients, Crispiness and nutrients    Percentage Share 36%15%3%3%4%1%0%37% CHART TITLE ParleSunfeastPriya GoldBiskfarmDukesMcvitiesUnibicBritannia      
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