Technology

Blog Search Engine Optimization Basics

Description
1. Blog SEO Basics View screencast at http://icanhaz.com/optimize 2. What We’re Talking ‘Bout ã What SEO means ã A brief history of search engines ã How search…
Categories
Published
of 11
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Related Documents
Share
Transcript
  • 1. Blog SEO Basics View screencast at http://icanhaz.com/optimize
  • 2. What We’re Talking ‘Bout • What SEO means • A brief history of search engines • How search engines work • What search engines look for • What words to use • How to measure • Where to learn more
  • 3. What is SEO? Being polite to the search engines The 2 Types of Traffic Reading Minds
  • 4. A Brief History of Search Directories (Yahoo c1996) Spiders (HotBot!), Contextual (Google), Local, Social
  • 5. How Search Engines Work TYPEPADLIVE1 Links = votes What are keywords?
  • 6. What Search Engines Look For TITLE tags Linked text META tags Images Lots of other stuff…
  • 7. Freak Yourself Out http://www.google.com/history/
  • 8. What Words to Use Brainstorm Keyword Tools Headlines ‘Write Good Stuff’ The 3 Reasons We Go Online + Brown Teeth
  • 9. How to Measure In-App Stats, Google Analytics What is a hit? What is a unique? What is a pageview? What is an impression?
  • 10. Where to Learn More • TypePad Guide http://typepad.com/tips/ • Great SEO blogs – Andy Beale: http://www.marketingpilgrim.com/ – SEOMoz http://www.seomoz.org/ (free tools!) – Search Engine Watch http://searchenginewatch.com/ • Lots more (from http://blogs.com/topten/) – http://www.blogs.com/topten/10-best-search-engine- optimization-seo-blogs/ – http://www.blogs.com/topten/10-popular-search- engine-blogs/
  • 11. You’re in the right place! • If you can see this you are viewing the screencast successfully • Join the teleconference: 1-866-699-3239 and event number is 664 654 553 • We’ll be getting started in just a bit – I’ve got the call on mute to keep noise down • If you have questions during the call – pop ‘em into the Q/A Chat area and we’ll answer them • If you have trouble with the teleconference or screensharing, restart your browser and re-join the conference
  • We Need Your Support
    Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

    Thanks to everyone for your continued support.

    No, Thanks
    SAVE OUR EARTH

    We need your sign to support Project to invent "SMART AND CONTROLLABLE REFLECTIVE BALLOONS" to cover the Sun and Save Our Earth.

    More details...

    Sign Now!

    We are very appreciated for your Prompt Action!

    x