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Business policy and Strategy Mr. Mansoor Ahmed ORGANIZATION: Group name: Group leader: Future Executives Azmat Ullah SP11-BBS- 013 Group Members: Azmat Ullah Waqas Ashraf Pervez Rizvi Aneela Saman Komal Ashfaq SP11-BBS-013 SP11-BBS-049 SP11-BBS-043 SP11-BBS-09 SP11-BBS-027 COMPANY INTRODUCTION Orascom Telecom ( OTH ) was established in 1998 and has grown to become a major player in the telecommunication market. OTH is considered among the largest and most diversified network operators in t
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    Business policy and Strategy Mr. Mansoor Ahmed ORGANIZATION: Group name:   Future Executives   Group leader: Azmat Ullah SP11-BBS- 013   Group Members: Azmat Ullah SP11-BBS-013Waqas Ashraf SP11-BBS-049Pervez Rizvi SP11-BBS-043Aneela Saman SP11-BBS-09Komal Ashfaq SP11-BBS-027  COMPANY INTRODUCTION Orascom Telecom   ( OTH ) was established in 1998 and has grown to become a majorplayer in the telecommunication market. OTH is considered among the largest and mostdiversified network operators in the Middle East, Africa, and South Asia, and hasacquired in early 2008 a license to operate mobile services in North Korea. OrascomTelecom is a leading mobile telecommunications company operating in six emergingmarkets having a population under license of 430 million with an average penetration of mobile telephony across all markets of approximately 40%. OTH operates GSMnetworks in Algeria (Djezzy), Pakistan (Mobilink), Egypt (Mobinil), Tunisia (Tunisiana),Bangladesh (Banglalink) and Zimbabwe (Telecel Zimbabwe). OTH had exceeded 74million subscribers as of March 2008. OTH is dedicated to providing the best qualityservices to its customers, value to shareholders and a dynamic working environment forits nearly 20,000 employees.Mobilink, a subsidiary of Orascom Telecom, started its operations in 1994, and hasbecome the market leader both in terms of growth as well as having the largest customersubscriber base in Pakistan - a base of over 31 million and growing. Mobilink is the firstcellular service provider to operate on a 100% digital GSM technology in Pakistan thatalso provides state-of-the-art communication solutions to its customers.Mobilink offers exclusively designed tariff plans that cater to the communication needsof a diverse group of people, from individuals to businessmen to corporate andmultinationals. To achieve this objective, Mobilink offer both postpaid (Indigo) andprepaid (JAZZ) solutions to customers. Compared to its competitors, both the postpaid(Indigo) and prepaid (JAZZ) brands are the largest brands of their kind in the Pakistancellular industry. In addition to providing advanced voice communication services thatmakes the lives of millions that much easy, Mobilink also offer a host of value-added-services to customers. At the same time, Mobilink places high importance to its coverage,which is why there coverage is in 10,000+ cities and towns nationwide as well as over130 countries on international roaming service.    Head Office: The head office of Mobilink is located at KULSUM Plaza, blue area, Islamabad. Itsbranch offices are located in Lahore, Karachi, Faisalabad, Rahim Yar Khan, Sukkur,Peshwar, Quetta, Swat, and Kohat. Moblink has three main contact centers in threeregions of Pakistan. As for the customers centers there are about 2000-2500 customersservice centers all over Pakistan.The number of subscribers of Mobilink has been fast increasing since year 2000 ,thenumber of subscribers of Mobilink has almost doubled in the last one year from 5 millionapprox to 10 million approx. This figure has almost increased by 50 times as it was inyear 2000. This in fact is a milestone for Mobilink. However due to the growingcompetition in the telecom sector Mobilink is losing some of its customer base recentlybecause of higher charges as compared to other telecom companies. PTA   last declared these stats in June 2011 when mobile phone users’ count stood at 108,894,518 with teledensitys of 64.8 percent.According to stats,  Mobilink  leads the market with 33,537,922 subscribers,followed by Telenor  with 27,607,043 subscribers till October 2011.  Ufone  stood   third with 20,828,145 subscribers. Warid had 15,985,299 subscriberswith  Zong  at fifth position with 13,168,025 subscribers.  During last reported four months Zong outclassed other operators by addinghighest number of subscribers while Warid lost 1.4 million subscribers under thehead of data cleanup.Telenor added 939,964 subscribers during reported period. Ufone managed tograb 294,358 subscribers with Mobilink adding 159,761 subscribers from July-October 2011. 1) Market share:Mobilink 30%Ufone 19%Zong 12%Telenor 25%Warid 14%
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