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Amity Business School Strategic Quality Management ….. Semester III 40 Contact Hrs. 4 Credits Amity Business School Transition from Old to New age Policies Philosophy of integrating market driven focus elements for continuous improvement in all work processes of the enterprise becomes necessary due to:     Customer driven market revolution Fierce global competition Unpredictable market, changing expectations & moving targets Need to develop a customer focused culture  Integrate market
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  Amity Business School   Strategic Quality Management ….. Semester III    40 Contact Hrs. 4 Credits  Amity Business School   Transition from Old to New age Policies    Philosophy of integrating market driven focus elements for continuous improvement in all work processes of the enterprise becomes necessary  due to:  Customer driven market revolution   Fierce global competition  Unpredictable market, changing expectations & moving targets   Need to develop a customer focused culture   Integrate market driven culture   Focus on quality, cost, productivity  Customer loyalty & Change Management  Amity Business School  Evaluation of Competitive Capabilities  What is that you do that the customers value better than the competition  Evaluation of your resources is of no value unless done in respect to your competitors  If you are not the best in a critical activity, you are sacrificing the competitive advantage by continuing to do what you are doing with old practices  Only the firms that are able to continually build new strategic assets faster and cheaper than the competition will earn superior customer value and returns over long pe    riod     Amity Business School    Focus Elements of a Market Driven Enterprise  Commitment to customer satisfaction   Human Resource Development  Total Quality Culture   Error Prevention Philosophy   Zero Error Solutions   Design & Product Quality  Quality Services  Quality of Management & Services   People Development   Productivity, efficiency and effectiveness   Process & Technologies for continuous improvement
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