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Business Portfolio Analysis By: Prajakta, Pallavi, Prachiti and Neha Introduction  SBUs enables the setting of mission and   to have a framework to evaluate SBUs  to assign limited resources among them; hence portfolio analysis objectives and the allocation of resources across units in the organization. Senior management need Model of Portfolio Analysis : BCG Model BCG (Boston Consulting Group) Matrix Provides a framework for senior management in allocating resources across busine
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  Business PortfolioAnalysis  By: Prajakta, Pallavi, Prachitiand Neha  Introduction  SBUs enables the setting of mission andobjectives and the allocation of resources across units in theorganization.  Senior management need  to have a framework to evaluate SBUs  to assign limited resources among them; hence portfolio analysis  Model of Portfolio Analysis :BCG Model  BCG (Boston ConsultingGroup) Matrix  Provides a framework for seniormanagement in allocatingresources across business units in adiversified firm by  Balancing cash flows among businessunits, and  Balancing stages in the product life-cycle (PLC)  Matrix Quadrants HighLowHighLowProductSalesGrowthRateRelative Market Share
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