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Brooklyn Academy

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  <!DOCTYPE html PUBLIC -//W3C//DTD XHTML 1.1//EN http://www.w3.org/TR/xhtml11/DTD/xhtml11.dtd ><html xmlns= http://www.w3.org/1999/xhtml ><head><meta http-equiv= Content-Type content= text/html; charset=utf-8 /><title>Brooklyn Academy of Music | Communication Arts, March/April 2009</title></head><body><h2>Web Watch</h2><h1>Brookly Academy of Music</h1><p>Recognized internationally for its innovative dance, music, theater and operaprogramming, Brooklyn Academy of music <cite>(www.bam.org)</cite>, America'soldest performing arts center in continuous operation, has presented performancessince 1861.</p><p>A recebt re-design resulted in a nest of integrated <cite>BAM-produced content(videos, media assets and photography)</cite> that embodies the sophistication ofthe organization and puts programs and events in the spotlight. By providingmultiple points of access to all content, the site excels at spotlighting theorganization, its performances and its programs&#8212;with minimal click-through.</p><p>A low-key graphic approach provides the backdrop for a large number ofphotographic and video assets. Currently twenty videos, accompanied by Flashslideshows, showcase vivid imagery from both upcoming and past events. Thefamiliar practice of featuring still and video images from live events givesvisitors a feel for the energy, enthusiasm, and style of the performances.</p><p>Rounding out the site are a number of features that make it a useful planningtool: the Calendar lists all events at BAM and allows filtering by date, genre orprogram; a Visit section utilizes the Google area attending performances; and<cite>Inside BAM</cite> has images and seating charts for BAM's variousvenues.</p><p>Despite all the visually-engaging content, the true value of this site launchis that, for the first time, everything BAM-related&#8212;from the <cite>Next WaveFestival to BAM Education, BAMart and BAM about Brooklyn</cite>&#8212;can be foundin one place.</p><address>&#8212;Sue Garibaldi</address><dl><dt>Lusting for Lustig</dt><dd>Before he died in 1955 at the age of 40, Alvin Lustig carve out a mightcareer as a high priest of modernism. Known for purity, bordering on the austere,Lustig's treatments of type, shape, color and composition defined modern design inAmerica. Create by <cite>Kind Company, www.alvinlustig.org</cite> collectsLustig's work in advertising, design, typography, and well as jackets for<cite>New Directions and Knopf</cite>, book that were required reading forhighbrows.</dd><dt>Rand-om acts</dt><dd>Paul Rand famously exhorted designers, <q>Don't try to be srcinal, justtry to be good.</q> For more than 50 years Rand was both srcinal and great,creating iconic designs that withstood the test of time. His UPS logo remainedunchanged for 40 years and a version of his logo for IBM&#8212;srcinally designedin 1956 and revised by Rand in 1972&#8212;is still in use today. Examples of his  prodigious output spanning book covers, advertising, annual reports, identity,packaging and posters are collected at <cite>www.paul-rand.com</cite></dd><dt>Back-to-school special</dt><dd>Nancy Stock-Allen, an instructor at The University of the Arts inPhiladelphia, has created an online compilation of her lecture notes on the<cite>History of Graphic Design</cite>. Topics include the history of handwriting,the srcins of advertising, the influence ofthe avant garde on graphic design andthe impact of the digital revolution. The site offers design history snippets,capsule biographies of design luminaries, links to resource and a wealth ofillustrations. Study up at <cite>www.designhistory.org</cite></dd></dl><address>&#8212;Sam McMillan</address></body></html>
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