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   Taylor 1 Jillian Taylor - CEO Mrs. Cofer English 2311-B7 25 September 2018 Abstract City: Provo, Utah Provo, Utah is a beautiful city nestled between the Utah Lake and numerous mountains. It is a functional city with a fairly active tourist life due to its gorgeous location. Its population falls at around 120,000 people with a median age of 23 (City-data.com). This is relatively young for a  population, in part due to the presence of Brigham Young University. It draws in around a student population of around 30,000 undergraduates, about 66% of the size of Texas A&M (Niche.com). The average income of a Provo resident falls at $47,000 (City-data.com), which is around $10,000 lower than the United States average (Proctor). Healthcare and social assistance make up the third largest industries in Provo, with around 6,000 employed within the field in 2016 (Data USA). Education in Provo, Utah is very prominent. Most citizens in Provo fall under the two categories of having some college and a bachelor’s degree, the rest falling in between (Point 2 Homes). Across the city, there are opportunities for adults to finish high school through the Provo adult education program, to private schools for those in pre-k (District). Out of the ten private schools in Provo, there is a 30% minority population (review). Provo has been making strides to ensure that their graduation rate continues to rise, and from 2013 till 2018, the high school graduation rate has increased by 7% (Herald). In Provo, Utah, the most popular sales apps to use are Pinterest and Twitter (Scribner). Marketing is focused on college students around the numerous campuses in Provo. The majority of the marketing consists of IT companies (Red frog). There are over 390 marketing jobs and 81 social media representative’s jobs (datausa). Digital marketing advertisements are real estate or investments to IT companies (Loopnet). With an overall best-performing economy for housing which is where the marketing is focused on (Davidson). Provo has become a technology hotbed, adding 5,500 jobs from 2011 to 2016. The hub is anchored by Adobe’s digital marketing unit, which employs more than 1,200 In 2017 (Davidson). Provo, Utah is a city with the majority of its attractions or places that people like to congregate centered around the outdoors. While a lot of Provo is centered around the outdoors, there are also some other popular attractions like the hiking around the Provo Canyon, visiting BYU and its various museums around campus, or visiting downtown (Tripadvisor). Our business will be centered around the gym scene of Provo and thus some of the more popular gyms include the BYU athletic facility, Vasa Fitness, Provo Crossfit, Planet Fitness, and Anytime Fitness (Yelp).   Taylor 2 Citations  Provo, Utah. City-Data.com. http://www.city-data.com/city/Provo-Utah.html. Accessed 25 Sep. 2018.  Niche: Explore Schools, Companies, and Neighborhoods.  Niche.com. https://www.niche.com/?ref=colleges. Accessed 25 Sep. 2018. Proctor, Bernadette B., Jessica Semega, and Melissa Kollar.  Income and Poverty in the United States: 2015. The US Census Bureau, Sep. 13, 2016. https://www.census.gov/library/publications/2016/demo/p60-256.html Accessed 25 Sep. 2018.  Provo, UT. Area Vibes. https://www.areavibes.com/provo-ut/demographics/. Accessed 25 Sep. 2018  Provo, UT. Data USA. https://datausa.io/profile/geo/provo-ut/#economy. Accessed 25 Sep. 2018. “Things to Do in Provo   .” Things to Do in Provo   , Tripadvisor, www.tripadvisor.com/Attractions-g57106-Activities-Provo_Utah.html. “The Best 10 Gyms in Provo, UT - Last Updated September 2018.” Yelp, Yelp, www.yelp.com/search?cflt=gyms&find_loc=Provo, UT. Davidson, Paul. “Provo, Utah, Is Best-Performing Economy among Big U.S. Cities.” USA Today   , Gannett Satellite Information Network, 10 Jan. 2018, www.usatoday.com/story/money/2018/01/10/provo-utah-best-performing-economy-among-big-u-s-cities/1017141001/. “Provo, UT Market Trends.”  LoopNet  , June 2018, www.loopnet.com/Provo_Utah_Market-Trends?linkcode=30950. “Provo, UT.”  Data USA   , datausa.io/profile/geo/provo-ut/. Redfrog. “Home.”  Red Frog SEO , 25 Sept. 2018, www.redfrogseo.com/Social-Media-Marketing-Advertising-Strategy/Provo-Utah-UT/. Scribner, Herb. “Utah's Favorite Social Media App Is ...”  DeseretNews.com   , Deseret News, 23 Feb. 2018, www.deseretnews.com/article/900010844/utahs-favorite-social-media-app-is.html. District, Provo City School. https://provo.edu/school-demographics/#adult-education   . n.d. 25 September 2018. Herald, Braley Dodson Daily. https://www.heraldextra.com/news/local/central/provo/graduation-rates-show-massive-improvements-for-provo-high-schools/article_5cd4a261-81b3-5ece-924e-d86f08d28387.html  . 13 December 2017. 25 September 2018. Point 2 Homes. https://www.point2homes.com/US/Neighborhood/UT/Utah-County/Provo-Demographics.html#Education   . n.d. 25 September 2018. Preview, Private School. https://www.privateschoolreview.com/utah/provo/high   . n.d. 25 September 2018.
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