Business Decision Modeling - METRO

seven features of differentiation
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    Business Decision Modeling   METRO CASH & CARRY ’S ELEMENTS OF DIFFERENTIATION Submitted by:  Nazish Hussain 01-121171-019 Zainab Khanum 01-2211711-028 Asad Aziz 01-2211711-008  Nida chohan Submitted to: Mr. Firdous Ahmed Sheri 10-0ct-2017 MBA 1.5 (E)  METRO CASH & CARRY’S  ELEMENTS OF DIFFERENTIATION PAGE 1 METRO CASH N CARRY METRO is one of the leading international companies in the wholesale and food service sector. As a partner, investor and impetus to its customers, METRO's business is headquartered in Germany. MCC is the largest sales division of $67.3 Billion. The targeting strategy of METRO cash & Carry depends upon the segmentation. METRO carries the differentiated market targeting strategy. They take the whole customers as a market and carry out the marketing strategy same for the whole. In this report, we have discussed MCC’s differentiation techniques. Below is the brief description of its differentiating factors. Product Features A firm can make its products more valuable than competitors by offering features that the competitors’ products do not possess, MCC has differentiated itself on the basis of many factors. MCC has the basic strength of low prices with high quality and serving the customers with the wide variety of products. Moreover, it covers all business solutions under one roof named METRO. It has a strong cash and carry business background. MCC displays excellent layout and make an effective use of space in its stores. Another feature that adds to the brand is sufficient parking and safety & security measures ensure by the management. The staff over there is friendly and co-operative ensuring after sales services  by providing guidance and solving queries. In terms of technology the computerized data  base system facilitates both customer and the brand by offering simple billing systems. It is a one stop shop which is always stocked well. MCC promises quality and convenience for its customers by offering attractive promotional activities. MCC has always encouraged innovation and creativity Brand Name Over the period of years MCC has managed to recognize itself as a first choice Cash & Carry Wholesaler by its continuous focus on customer needs and satisfaction and commitment to ethical and environmental values. Metro cash & carry describe themselves  METRO CASH & CARRY’S  ELEMENTS OF DIFFERENTIATION PAGE 2 as Market Leaders in cash & carry wholesale business. This claim is based in the approach to their core competition. The competitive advantage on which compete in the market is the low Prices with high level of Quality at a same place with convenience. METRO provides each and every thing of household use like food items, electronics, automobile parts and much more at the same  place and the major factor is the low prices and they maintain the high-quality level. And for this purpose, they directly deal with the companies for the supply of their products so that the competitive advantage can be enhanced manifolds. Due to its unique business model, quality and convenience MCC has been recognized as a leading brand thus customers perceive its products to be more valuable Network Size METRO Cash & Carry is a leading international company in self-service wholesale and operates more than 600 outlets in 29 countries. It is 3rd largest trader in world, 2nd largest in Europe and the Largest in Germany with a turnover of 59.9 billion showing a tremendous growth every year. MCC is operating around 2,378 locations in 29 countries, with employees numbering over 263,000. At the operational level, the group's five sales divisions conduct business independently in their respective markets. With over 100,000 employees worldwide, the company achieved to manage a huge network size. By generating almost 50 percent of the total sales, METRO Cash & Carry is the top-selling sales brand of the METRO Group. On the basis of these facts, customers value its products even more. They perceive it to be a quality brand because of huge customer base and by exhibiting network externalities MCC has differentiated its products to a great extent. Timings  MCC pioneered the self-service Business to Business wholesale concept. The dynamic  business model adapts seamlessly to the most demanding markets. MCC has gained a first mover advantage in many countries and an informed adaptation of the basic Metro C& C model to local market conditions has been its formula for success. Strong Research and Development corporate team conducts an extensive country screenings and feasibility  METRO CASH & CARRY’S  ELEMENTS OF DIFFERENTIATION PAGE 3 studies at both macro and micro level prior to opening in emerging markets. Quick alternate solutions to entry barriers in new market and business development solutions like investing logistics, improving distribution system, customizing products/packaging to cater the special requirements of local community/customers are adapted in a timely manner. In this way, it manages to enter new markets at the right timings thus grabbing sufficient competitive edge. These right timings along with the right use of strategies at the right times helps MCC to differentiate its brand as compared to competitors. Location Customer value physical locations over to the other firm and Metro cash & carry gain this competitive advantage over other grocery store  because they provide parking Deck to eliminate the difficulties for customers. Metro has a dedicated parking space for it customer. A facility that can accommodate up to 100-150 cars at a time. Hassle-free parking space is  provided at each METRO center for literally hundreds of vehicles, to make sure that you are free of parking problems that customer usually face in other grocery or shopping store. The sole purpose behind this humungous parking space is facilitating the customer and makes the shopping easy. Services Offering utmost convenience to its customers has always been the pulse of Metro cash & Carry. MCC provide Delivery service  that is yet another service that sets Metro apart. To make it more convenient for customers MCC provide delivery to its customer’s door step with a minimum purchase value and save precious time to make their customer loyal.
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