Business Development APAC China in Australia China Resume Patrick Yue Chu

Patrick Yue Chu is a high performance, commercially astute Senior Executive with incisive ability to strategise and execute forward-thinking solutions across business and consumer markets in competitive national/international arenas for multibillion dollar enterprises. He specialises in cut-throat markets and related opportunities with outstanding track record for the research and accurate diagnosis of appropriate industry and customer approaches, driving rapid distribution channel acquisition and retention. Patrick possesses keen focus on revenue/gross profitability growth, achieving and exceeding aggressive targets, and complex decision making to synchronise with rapidly changing market conditions. He has the innate capacity to scrutinise core issues, devise creative and realistic solutions, while arousing ‘buy-in’ and support from key stakeholders.
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  PATRICK YUE CHU EXPERIENCED INTERNATIONAL BUSINESS DEVELOPMENT High performance, commercially astute Senior Executive with incisive ability to strategiseand execute forward-thinking solutions across business and consumer markets incompetitive national/international arenas for multibillion dollar enterprises. Specialise incut-throat markets and related opportunities with outstanding track record for theresearch and accurate diagnosis of appropriate industry and customer approaches,driving rapid distribution channel acquisition and retention. Possess keen focus onrevenue/gross profitability growth, achieving and exceeding aggressive targets, andcomplex decision making to synchronise with rapidly changing market conditions. Innatecapacity to scrutinise core issues, devise creative and realistic solutions, while arouse‘buy-in’ and support from key stakeholders. Value Offered:   - New Business Opportunity &Development - New Product Development &Product Launch - Marketing Strategy Planning - Communications & PromotionalActivities - Supplier / Vendor RelationshipBuilding - Influential Communication Style - Inventory Control - Key Account Management - Alliance & Partnership Building -  Team Leadership &Performance Management - Consumer & Market Research - Cost Monitoring & ProfitMaximisation - Cross-Functional RelationshipDevelopment - Strategic sourcing _______________________Education Master of Science (International Marketing)    University of Strathclyde, UK (2003) Diploma of International Business   University of St. Andrews(2002) Diploma of International Trade   Suzhou Vocational University(1996-1999) _________________________Career Snapshot SUNSTRIKE INTERNATIONAL LTD, HONG KONG 2009-2010 Senior Purchasing Manager- Smart phone and data product STRIKE GROUP AUSTRALIA, Brisbane, Australia 2004-2009 Global Business Development Manager DEXTRA SOLUTION (UK) LTD, Crewe, Cheshire, UK2003-2004 Trader / Senior Trader Patrick ChuRésuméPage 1 of 4 Bridgeman Downs Qld 4035(m) +61 412783 556| (h) +617 3863 4976(e)patrickchu2000uk@hotmail.com  HUTCHINSON TELECOM UK, Glasgow Call Centre, UK2-11/2003 Outbound / Inbound Sales Agent (Permanent / Part-time) WING TAI (ASIA) SINGAPORE COMPANY LTD, Suzhou, China / Singapore1999-2001 International Marketing | Leasing Officer __________________________Career Narrative SUNSTRIKE INTERNATIONAL LTD, HONG KONG Oct. 2009 -August 2010 Leading Hong Kong based MOTOROLA, LG, RIM product distributor withBranch Office in UK, USA, Canda, India and Main Land China. Group annualrevenues at US$132m (2009) with 330 staff worldwide Senior Purchasing Manager Key senior level sourcing role report directly to CEO. Pro-actively buyingsmart phone products and data products from worldwide market. Key Achievements:  Leading a team of 6 local staff, team contribution 17% (US$1.55m) of the total company purchasing expenditure monthly.  Managing an active regular buying list of  144 manufacturers/Distributors / carrier worldwide. Developing 8 new carriers, 17new vendors and 1 manufacturer to current database.  Sourcing US$ 3.68 million of smart phone products and US$1.31 million of Data products from the global market.  Re-new and re-negotiate expiring contract of two majorChinese third party accessories vendors. Valued US$1.6million intotal.  Managing a product portfolio of 143 types of smart phone & data products.  Manage US$ 1.7 million inventory of Brand new and used smartphones, brand new and used data-products.  Introducing and applying Supplier Performance index system on25 key suppliers.  P lan then execute 3 major smart phone’s “end of shelf”operations. Add 14 new SKUs of smart phone and data productto shelf.  Delivering cash/operation overhead saving by improvingindividual payment term with all vendors and internalrestructuring.  Regulate product return policy and  Conduct Staff KPI monthly review.  Prepare and present budget report, intelligence report andstrategic planning to VP  Job Snapshot: -StrategicSourcing - BargainNegotiator-PDA/DataproductSpecialists-Vendornetworking-SupplierPerformanceIndex-Direct sourcing-Pro-activeBuying - Product Shelf Lifemanagement-CostOptimization-Inventorycontrol-Staff KPI review-Inventorycontrol - Budgeting-P&Laccountability-Reporting STRIKE GROUP AUSTRALIA, Brisbane, Australia August 2004-July2009 One of Australia’s fast 100 growing company candidates (05/06) providinginventory solutions to stock holders, distributing telecom products and someCE products to Australian and global markets. Topped annual revenues at $17m (2008) with 20-25 staff. Global Business Development Manager Key senior level business development role report directly to CEO.Autonomously running the A$8million dollars international operation arm of the business. Sourcing and developing new international businessopportunities/new suppliers and customers, maximize margin, optimize thecosts structures Key Achievements:  Generated A$ 37.9 million sales (from clients worldwide) and A$5.14 million GP in total for 5 years, with revenue/GP beingaverage A$2.5m/A$440k (per annum) at my commencement.  Job Snapshot: -DistributionChannelExpansion-Client-baseGrowth-Distribution CostMinimisationPatrick ChuRésuméPage 2 of 4   Built a unique market approaching strategy of specializing solelyon difficult-to-move models of major mobile phone brand such asPhilips, LG and Samsung.  Successfully managed large Prospect database (300+ spanning35 countries) with an impressive complaint rate of 0% from keychannels (44 customers from 11 countries) through strategicrelationship building.  Cut ~A$360k  from outbound freight costs by sourcing newservice provider and re-negotiating rates with current freightforwarders.  Added A$3.1m sales and 51% GP margin by sourcing/addingnew products to product offering. Was the first Australiancompany to sell/trade ZTE handsets to global clients on a 14-dayreturn basis (via liquidation channel) and the first Australiancompany to export Huawei modems overseas. - Budget /Report / Bid &Offer Creation-Staff Training-BusinessDevelopment-InventoryControl-Operationmanagement-P&LAccountability-Reporting  Avoided costly delays and streamlined overall internationalfreighting/shipping of high value items within time sensitivedeadlines by building up the company’s freight knowledge,previously minimal.  Expanded company’s knowledge of international handset marketprices, critical in overall GP outcomes (bearing 61% of the total GPfor three consecutive years) by creating in-depth Hong Kongpricing matrix, being updated weekly.  Boosted presence and market share across international tradingzones (including Hong Kong, Dubai, Singapore) by designingexecuting marketing campaigns.  Developed channels from non-trading zones (Ukraine, Russia,Moldova and Indonesia). Grew their revenue contribution fromminimal to close to 20% of total turnover  Sourcing CE products out of China . Secured 15,000 pics(valueover A$500,000) of 7’inch and 12’inch digital photo frames fromChinese manufacturers. Stock eventually sold and made a profit of A$160K.  Slashed ~30% from warehouse overheads by replacingcurrent low profit, large quantity SKUs with higher margin, smallerquantity but tough to move items.  Reduced stock shrinkage/depreciation value from A$140k tobelow A$30K per annum by re-programming the warehousegrading process and completing new stock sales within 7 days .  Prepared market/competitors intelligence report, quarterly salesforecast, and annual budget report to CEODEXTRA SOLUTION (UK) LTD, Crewe, Cheshire, UK October 2003-August2004 Part of Caudwell Distribution Group (owning the second largest UK telecom product retailer – Phones 4 U), Dextra is the accessory arm of the group.National company with significant global impact, generating ~£1.2b (2003). Trader / Senior Trader Challenged to manage key supplier and channel relationships across theMiddle East and Hong Kong, trading in the highly competitive and constantlyevolving mobile phone accessory business. Key Achievements:  Located, wooed and converted 25 prospects into customers locatedin the Far East/Middle East market, adding US$115k net profit .  Identified and covered six new major suppliers securing overUS$550k in new stock  for the business, forecasted to generateongoing lucrative sales.  Screened, identified and built/managed solid relationships with over40 key customer/suppliers (from a database of over 100), allbecoming contributing stakeholders in the business’ ongoingsuccess.   HUTCHINSON TELECOM UK, Glasgow Call Centre, UK  Feb-November 2003 Operating under three brands, offering video mobile services through callcentres located in Glasgow, Liverpool, Bombay and 250 shops across UK. First to market with new mobile services; with group boasting £9.08b (for 02-03financial year). Outbound / Inbound Sales Agent (Permanent / Part-time) Key sales role, making outbound sales calls, taking inbound customerservice calls, while contacting a 2,000-strong database of individual Patrick ChuRésuméPage 3 of 4  prospects (who have previously registered their interest in 3-Gservices) with the goal of promoting and selling 3-G products andservices. Manage five junior telesales agents. Key Achievements:  Increased sales by 5% of 3-G mobile handsets in the alreadysaturated UK market by encouraging the team and adopting thehighly successful ‘just sell one more headset per hour’ approach.  Despite the staff being part-time school students, led, mentored,managed and developed a top performing 5-person sales teamthat consistently exceeded sales targets.  Outstripped other staff in the conversion of ~11% of prospective contacts into paying clients.WING TAI (ASIA) SINGAPORE COMPANY LTD, Suzhou, China / Singapore July 1999-August 2001 Garment manufacturer topping US$637M (99-00 financial year), withsubsidiary Gasin (Suzhou) Property Co. Ltd being the biggest restaurant land developer in Singapore with branches in Malaysia, Hong Kong and China. International Marketing | Leasing Officer Key business development, marketing and account management role,successfully promoting the corporate brand/solutions to secure lucrativecontracts with high profile clients in a short amount of time. Key Achievements:  Boosted annual revenues by US$1.5m through securinglucrative leasing deals in less than two years, which includedincreases across both occupancy rates (up to 80%) and revenues(up 20%).  Added US$777K to annual sales by cold-calling, negotiatingand closing commercial bundled leasing deals with multinationalclients – Nokia, Bosch, GlaxoSmithKline and Litton Electronics, andadopted key account relationship management strategies withsenior level staff to secure ongoing business. _________________________Internships | Part-Time Work   TIMES RADIO STATION (FM 96.5), Shanghai | Soochow, China1998-2000 Radio Program Manager Established and continue to manage a highly successful radio station,generating impressive interest from both listeners and sponsors alike. Key Achievements:  Launched a self-funded radio program through securing~AU$172k in sponsorship funding from influentialcorporations including Sheraton Hotels, L’Oreal and Black &Decker.  Increased sponsorship funding by 55% by creating andrunning sponsorship marketing campaigns.  Doubled audience in two years by identifying gap in themarket for live English chat shows/football coverage and holdingaudience fairs in Shanghai. _________________________ Personal Information English (Fluent) | Chinese (Mother tongue)Date of Birth: 9 May 1978 –Australian Passport Holder _________________________ Technologies Sound working knowledge of: MS Office 03/07; Win XP/VISTA; InternetERP knowledge of: MYOB, JD Edwards, Netsuite Professional references available upon request.   Patrick ChuRésuméPage 4 of 4
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