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Business Ethics

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CONTEMPORARY ISSUES IN BUSINESS ETHICS CONTENTS Preface Expert Commentary A Business Ethics and Management Risks Nikolay A. Dentchev and Derrick P. Gosselin Chapter 1 Chapter 2 Chapter 3 Social Responsibility Revisited James Stieb Ethical Foundations of Well-Being Marketing M. Joseph Sirgy and Dong-Jin Lee Climate Change, Public Policy Production, and the Ethics of Corporate Governance Structure David Burress Business Ethics and the Corporate World Almerinda Forte The Relationship between Busi
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    C ONTEMPORARY I SSUES   IN B USINESS E THICS      C ONTENTS   Preface vii   Expert Commentary A Business Ethics and Management Risks 1    Nikolay A. Dentchev and Derrick P. Gosselin   Chapter 1 Social Responsibility Revisited 5    James Stieb   Chapter 2 Ethical Foundations of Well-Being Marketing 49    M. Joseph Sirgy and Dong-Jin Lee   Chapter 3 Climate Change, Public Policy Production,and the Ethics of Corporate Governance Structure 67    David Burress   Chapter 4 Business Ethics and the Corporate World 107    Almerinda Forte   Chapter 5 The Relationship between Business and Government:An Examination of Corporate Political Action Committees(PACs) in the Energy and NaturalResources Sector 119   Charles H. Cho   Chapter 6 Corporate Responsibility for Civil Aviation Safety 135    Risako Morimoto   Chapter 7 Measuring Corporate Responsibility Performance 149    Risako Morimoto   Chapter 8 Misery as Corporate Mission: User Imagery at theNightclub the Spy Bar 163    Niklas Egels-Zandén and Ulf Ågerup    Contentsvi Chapter 9 Incorporating Ethics and Corporate SocialResponsibility through Corporate Governance 177    María de la Cruz Déniz-Déniz and  María Katiuska Cabrera-Suárez   Index 191    P REFACE   Business ethics is a form of the art of applied ethics that examines ethical rules andprinciples within a commercial context, the various moral or ethical problems that can arise ina business setting, and any special duties or obligations that apply to persons who are engagedin commerce. Business ethics can be both a normative and a descriptive discipline. As acorporate practice and a career specialisation, the field is primarily normative. In academiadescriptive approaches are also taken. The range and quantity of business ethical issuesreflects the degree to which business is perceived to be at odds with non-economic socialvalues. Historically, interest in business ethics accelerated dramatically during the 1980s and1990s, both within major corporations and within academia. For example, today most majorcorporate websites lay emphasis on commitment to promoting non-economic social valuesunder a variety of headings (e.g. ethics codes, social responsibility charters). In some cases,corporations have redefined their core values in the light of business ethical considerations.Catching business ethics in action, however, remains a seldom-spotted nugget for inreality it depends on the characters of the characters.Chapter 1 - This chapter reviews and updates much of the literature on socialresponsibility including the author’s own [2001] “Social Responsibility Within and WithoutSelf-Interest.” The chapter relates the debate’s history from its development in the 1960’s toits current global emphasis. It reviews “social responsibility” as “window-dressing,” as wellas “the market for virtue” in several key companies including Dow, Merck, Malden Mills andothers. It presents the arguments from altruism and utilitarianism found in the work of PeterSinger, John Rawls and R.E. Freeman (stakeholder theory) and then addresses and defendsthe “free market” side of Milton Friedman against his critics. The author argues that weshould widen the idea of self-interest and reject altruistically motivated ethics. Getting rid of altruism and utilitarianism will leave plenty of egoistic social responsibilities that are alsoresponsible to business needs and demands.Chapter 2 - In this paper, the authors discuss ethical foundations of well being marketing.Specially, the authors argue that well-being marketing is a business philosophy based onduties of beneficence and non-maleficence, deontological ethics, normative ethics, and moralidealism.Chapter 3 - Newly emerging evidence suggests that global warming could endangerhuman existence itself, unless there is quick, effective, and worldwide collective action. Inparticular, runaway global warming mechanisms have been identified that in past eonsapparently replaced much of atmospheric oxygen with hydrogen sulphide, causing the
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