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Business Plan -SpaceDotWorks Coworking S

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    4/18/2015   2015 Business Plan - SpaceDotWorks Prepared by: MMT B34 Group 1: AGUISANDA, Edel FRANCISCO, Celine GONZALES, Ronald MANALO, Mariko Presented to: Dr. Edgar Allan G. Castro, Ph.D.M. Ms. Renillyn F. Mores, CPA, MBA Mr. Joel T. Osorio, MMT  Business Plan - SpaceDotWorks Entrepreneurial Management - MMT Batch34 Aguisanda  –  Francisco  –  Gonzales - Manalo Page 1 Table of Contents I.   EXECUTIVE SUMMARY ....................................................................................................... 2   II.   INDUSTRY ANALYSIS ...................................................................................................... 4   Industry Drivers ............................................................................................................................ 5   Success Factors and Metrics ......................................................................................................... 6   Porter’s Five Forces Analysis  ....................................................................................................... 8   III.   COMPANY DESCRIPTION ...............................................................................................10   Our Mission:................................................................................................................................11   Our Vision: ..................................................................................................................................11   Management Team ......................................................................................................................11   IV.   PRODUCTS AND SERVICES DESCRIPTION ..................................................................12   Coworking Space: .......................................................................................................................12   Classes & Workshops: .................................................................................................................12   Consulting Services: ....................................................................................................................13   Other Services: ............................................................................................................................13   V.   MARKET DESCRIPTION ..................................................................................................13   Market Size .................................................................................................................................13   Market Segments .........................................................................................................................14   Our Competitors ..........................................................................................................................14   5-Year Sales Goals ......................................................................................................................14   VI.   MARKETING STRATEGY.................................................................................................15   Promotional Strategy ...................................................................................................................15   Pricing: ........................................................................................................................................15   VII.   OPERATIONS DESCRIPTION ...........................................................................................15   Operations Plan ...........................................................................................................................15   Management Compensation and Ownership ................................................................................17   VIII.   STAFFING DESCRIPTION .............................................................................................17   Staffing, Employee Compensation and Work Schedule ................................................................17   IX.   FINANCIAL PROJECTION ................................................................................................17   X.   CAPITAL NEEDS ...............................................................................................................19   APPENDIX  Business Plan - SpaceDotWorks Entrepreneurial Management - MMT Batch34 Aguisanda  –  Francisco  –  Gonzales - Manalo Page 2 I.   EXECUTIVE SUMMARY Company Overview SpaceDotWorks is a revolutionary business idea which will provide freelancers and entrepreneurs in the Batangas region an affordable, creative and a collaborative coworking space - that is a shared working environment where these individuals can work on individual  projects yet collaborate with like-minded people inside the coworking facility. It is the first of its kind in the province. Partners/Management Team Our management team is composed of individuals with relevant skills ensuring a holistic management structure. Ronald Gonzales, the Chief Executive Officer (CEO), has years of experience as a freelancer (in CAD and other engineering projects, strategic planning, finance, computer applications, and business plan creation. Edel Aguisanda, the Chief Operations Officer (COO), has years of experience in operations, organizational structuring, and human resources. Mariko Manalo, the Chief Financial Officer (CFO), brings years of experience in accountancy, finance, capital, and taxation. Meanwhile, Celine Francisco, the Chief Marketing and Business Development Officer (CMBDO), offers solid experience in the fields of marketing, public relations, digital content creation, social media, and training. Service Strategy SpaceDotWorks’ main service will be composed of coworking spaces fit for knowledge workers/freelancers and entrepreneurs. Offering various packages based on custome rs’  preferred frequency of visit and perks (Earth - Day Pass, Night sky - Night Pass, Solar -Week Pass, and Galaxy -Month Pass), the company provides conducive and flexible amenities that  boost their productivity, collaboration, and overall work-life balance. The SpaceDotWorks  Business Plan - SpaceDotWorks Entrepreneurial Management - MMT Batch34 Aguisanda  –  Francisco  –  Gonzales - Manalo Page 3 coworking experience will be topped with various classes and workshops, consulting and other services (e.g. virtual office, business start-up assistance, etc.) to help loyal customers and stakeholders become the best freelancers/entrepreneurs that they can be. Marketing Plan The Company has devised an innovative pricing strategy that allows customers to avail of the coworking spaces based on frequency (Pay Per Go/Day Pass, weeks’ worth  of usage, and a mont h’s worth) and additional services/amenities (free -flowing coffee, scanning, printing,  photocopying, meeting room usage, etc.). Its marketing strategy encompasses relationship and content marketing. With the help of social media, the company website, Facebook advertising, events, contests, partnerships, and all in all, good relationship building, the Company will be reaching its prospects and eventually loyal clients. Our marketing campaign is expected to generate approximately Php5.4million in the first year, Php7.5 million in year two, Php9.3 million in year three, Php11.5million in year four, and Php14.3million in year five. Gross margin in year one is 39%; in year two is 46%; in year three is 48%; in year four is 50%; and, in year five is 51%. Financial Plan SpaceDotWorks will have an active role in providing excellent coworking spaces and other relevant services. In year one, partners will invest Php2.5 million cash to jump start the operation. The equity capital will be used to complete the de velopment of the Company’s space and initiate the operation. Based on our projections, we will not need to finance the  business through short or long-term liabilities. By the 8 th  month of year 1, the company is expected to breakeven. On the fourth and fifth year the business is expected to earn Php 2.6 million and Php 3.56.3 million, respectively. Ownership of the business will be engaged
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