Marketing

Chapter 1 - MM201

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  1Defining Marketing for the 21 st  Century    What is Marketing? Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-2 Marketing  is an organizational function and a set of processes for creating,communicating, and delivering value to customers and for managingcustomer relationships in ways that benefit the organization and its stakeholders.  What is Marketing Management? Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-3 Marketing   management  is the art and science  of choosing target markets and getting, keeping, and growing customers throughcreating, delivering, and communicatingsuperior customer value.  What is Marketed? Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-4 ã  Goods ã  Services ã  Events ã  Experiences ã  Persons
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