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chapter1-introduction to marketing

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Understanding principle of marketing
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  Chapter 1 Understanding Marketing The future is not ahead of us. It has already happened . Philip Kotler  2 The learning objectives: What is Market? What is Marketing and marketing management? Marketing core Concepts Marketing management philosophies  1. Market Market means that customers who have purchased or want to purchase a certain product or service.  Market = population+ Purchasing Power + Purchasing Need Examples: How to understand the market of purified water what is the market of Nike?how to understand the Nike ’ s market?

Flora6

Jul 25, 2017
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