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CidaCo Creative Entrepreneurship Self Assessment Tool May 2011

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With their considerable experience of working in this field, CidaCo have identified 10 key attributes, some or all of which are in evidence in the work of most successful creative entrepreneurs, irrespective of the country in which they are based. This self assessment toolkit enables aspirant creative entrepreneurs to test themselves against the benchmark and to identify which attributes are their current strengths and which may still require a little more work.
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    T HE C REATIVE E NTREPRENEUR T OOLKIT   Developed by Cida Co, The Creativity and Innovation Company West Riding House, 18 th  Floor Albion Street Leeds LS1 5AA UK T: +44 (0)113 373 1754 E: anamaria@cida.org  www.cida.org  © Cida Co 2011  T HE C REATIVE E NTREPRENEUR    © Cida Co 2006, revised 2011 1   I NTRODUCTION   What makes a Creative Entrepreneur? This booklet describes ten characteristics which we at Cida Co , The Creativity and Innovation Company, have identified in the successful creative entrepreneurs we work with. We have looked closely at each characteristic and analysed what it means, how we recognise it, and how it contributes to success. In this booklet we’re presenting these characteristics in a way which enables a creative entrepreneur –   working independently or with an advisor  –   to look at what they do and how they do it, and to think about ways in which they can further develop their skills. This process is particularly suited to creative entrepreneurs in the early stages of their business. They might be young people, but could equally be someone embarking on a second or third career. They may have different starting points but they are most likely to want to engage in enterprise for one of the following reasons, or for a combination of these reasons: Because they want to earn a living from their creativity Because they see an opportunity to develop their communities through their creativity Because they believe they have an idea which is potentially scalable and profitable The skills which will assist the development of a creative entrepreneur are no different to those which will assist any entrepreneur. But there are differences in what drives most of those who set up an enterprise as a result of their creativity. In essence: They a re motivated by the work itself rather than by ‘being in business’  They are values rather than profit led They create markets rather than respond to market need They are conceptual thinkers The Creative Entrepreneur was first created for Cida Co  by Anamaria Wills in 2006 and was subsequently adapted into an assessment tool. In 2011, as part of an EU Leonardo programme, Lee Corner was commissioned to turn the assessment questionnaire into this full Toolkit.    T HE C REATIVE E NTREPRENEUR    © Cida Co 2006, revised 2011 2   How the booklet works Each section of the booklet looks at one of the ten characteristics and prompts a discussion between the creative entrepreneur and their advisor which will help the entrepreneur develop their skills. We have borrowed the language of the skills agenda which is commonly used across Europe in, for example, the European Qualifications Framework. Standards, and  indicators of effective performance  give us a way of describing what is expected of us and what we expect of ourselves. Standard : a standard describes the skills, knowledge and understanding needed to undertake a particular task or job Indicators of effective performance : these are the ways in which we demonstrate that we not only understand the standard but that we put it into practice. The indicators describe what you should be able to do if you are meeting the standard described We have added prompt questions  which we use in our work to help the entrepreneur identify what s/he is good at and how s/he can improve. Here is an example of how an advisor working with a creative entrepreneur might use the booklet: The advisor encourages the entrepreneur to talk through their business idea. Together they look at each characteristic. Through discussion using the prompt questions  the advisor ensures that the entrepreneur understands the standard  and the indicators of effective performance  for each characteristic. What the conversation might sound like: Advisor “Let’s look at what  Strategic Thinking   means…   Understanding and valuing the planning process Recognising external trends and opportunities Thinking through complex situations and implications Why do you think these things are important to your business?

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