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Conceptual Framework

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  M209 Assignment Alagano; Ballen; Bascos; Orias; Veloso  Objectives a) to understand the quality perceptions of Davao tourists purchasing food souvenirs across food shop choice b) to identify the determinants of food shop choice as a function of price, market profile, and customer perceptions of product quality and store image  Conceptual Framework  Introduction ã There is a renewed enthusiasm for food products that are perceived to be traditional and local (Sims, 2009). ã At an international conference called “Local Food and Tourism” (held Nov 2000), an overwhelming majority of papers was dedicated to local food as an attraction in different destinations (Cohen et al., 2004).
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