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Consumer Durables Industry in India

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     A BRIEF REPORT ON CONSUMER DURABLES INDUSTRY IN INDIA May, 2014  1.  Private & C    Overvi  India is durable reach in FY 1 Urban cent) osector iincreaslaptops,In rurconsumGovern 100% consumhealthy FY03-112.5 bil Urban sector iLED Trefrigercoming * L    onfidential 1.    w expected tmarket in tS$ 12.5 bill2. markets acf total ren India. De for non-es split ACs l markets, er electroment of InDI allowed er durablesover the ye2. The consion in FY1arkets accn India. D Vs, laptopstors as weyears. test data as ava  02468FY03  VERVI  become thhe world; tion by FY ount for tenues in tmand in ursential proand beauty durables ic goods ia plans to in the elect sector raars, recordiumer durab from US$ unt for thmand in u, split ACs ll as consu ilable   4 FY05.2 3.5 Size   of    t  W OF e fifth largee market is 5 from USe major she consumban marketucts such aand wellnelike refrig re likely tinvest signironics harded in reveng a comples market i6.3 billion i major sharrban markeand, beautmer electro FY06 FY03.8 4. he   consum ONSU st consumeexpected t$ 7.3 billioare (65 peer durables is likely t LED TVsss productsrators ano witness icantly in rare-manuues worth unded anns expected n FY10. e (65 per cts is likely y and wellnic goods   7 FY082 4.7 er   durable  A ER DU  , . high demaral electrifiacturing seUS$ 7.3 bal growth o double atnt) of total to increase ess produare likely t FY09 FY15.26.   market   (U Urban65% du  brief report on C      ABLES nd in the ation. tor under tillion in Frate (CAG 14.8 per crevenues infor nonessts. In rural witness 0 FY1137.3 SD   billion)   ,   Shares in tables mark onsumer Durabl   ARKE coming y e automati12. Growt ) of 10.8 pnt CAGR t the consuential prod markets, rowing de   FY127.3 he consumet in India (  Industry in Indi   Page 2 of 11 ars as thc route. Thh has beer cent ove reach USer durablects such aurables lik and in th  ural,   35% er FY14) a     A brief report on Consumer Durable Industry in India   Private & Confidential Page 3 of 11  This sector is expected to post a CAGR of 15% over 2010-15. Growth in demand from rural and semi-urban market is estimated to outpace demand from urban market for consumer goods. Consumer durables market is estimated to expand at a CAGR of 14.8 per cent to US$ 12.5 billion in FY15 (from US$ 7.3 billion in FY11). Rural and semi-urban markets are likely to contribute a majority of consumer durables sales. 1.2   Key Categories  The Indian Consumer Durables segment can be segmented into three groups:  White goods   Brown goods   Consumer electronics  · Air conditioners · Refrigerators · Washing Machines · Sewing Machines · Watches and clocks · Cleaning equipment · Other domestic appliances · Microwave Ovens · Cooking Range · Chimneys · Mixers · Grinders · Electronic fans · Irons · TVs · Audio and video systems · Electronic accessories · PCs · Mobile phones · Digital cameras · DVDs · Camcorders Brown goods       This is a highly penetrated market    Electric fans are an essential utility for more than six months of the year in most parts of the country Categories White GoodsBrown GoodConsumer Electronics  1.  Private & C    House  India’s US$21.2011 I  Marke   * Latest d     onfidential old Appli domestic bn in 2015C Cricket Share by ata as available nces Indu ideo, audi. TV will reorld Cup egments (stry Size (i  and gammain the coriving dem Electronic     n Rs Billio ing device re product nd for TV )  A n) market is in this cateset upgrade  brief report on C   expected tory, with ss. onsumer Durabl    o grow to orts events  Industry in Indi   Page 4 of 11 a value o such as th a  
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