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   ayat hikshan anstha’s   K B P Vashi, Navi Mumbai RESEARCH REPORT OF  MARKET POSITIONING OF SAMSUNG Submitted To:  Archana Salunkhe BACHELOR OF MANAGEMENT STUDIES Session -2014-15 Submitted By: 16070 Prajakt purav Class: SY BMS DIV: B Sr.No Topic Pg.NO  Chap 1 1.1 1.2 1.3 1.4 Introduction to study Introduction Objective of study Scope/imp of study Research study 1.4.1 type of reschers 1.4.2 sampling 1.4.3 sample size 1.4.4 method 2  Methodology and Research and Development   3 1.   Company Profile o   Origin o   Growth and Development o    Present Strategy  Future Strategy  4 2.    Promotion Strategy for Nokia Mobile o    Promotion Plan o   Types of Promotion 5  Data Analysis & Data Presentation  6  Recommendations  7  Result and Observation (Conclusion)  8 Questionnaire  9  Bibliography     Introduction of Study .   This report takes a look in consumer preference about the different branded mobiles . This report includes the preference , expectations , likes and dislikes about the preffered brand . To study the consumers personal views regarding the branded mobiles like Samsung .   Samsung has long beena major manufacturer of electronics components such as Mobiles , Tablets , Notes , Lithium-ion batteries for consumers .   The company’s offerings include home appliances such as TVs, monitors, printers, refrigerators, and washing machines as well as key mobile telecommunications products like smartphones and tablets. Samsung also continues to be a trusted provider of key electronic components like DRAM and non-memory semiconductors. Objectives of the study :-    A good research design must focus its attention on research objectives . Such objectives need to be clear to the researcher . The whole research process is for achieving the research  objectives . The research objectives are based on the type of research . The objectives of this particular research study are :- 1. To study the personal views of the VASHI peoples regarding various branded mobiles . 2. To know the expectations of the peoples regarding various mobiles . 3. Comparison between various branded mobiles . 4. To find out the factors influencing people while purchasing branded mobiles . Price , use in daily life , Quality , Durability . Importance / Scope of sutdy :- The research study is important to find out the consumer preference regarding the particular product . In this project the research study is important to know the consumer preference , personal views and expectations about the various mobiles . Its important to take change in products , price , quality , durability according to the consumers expectations .
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