Capitulo 1, Internacional Business, 9e Charles Hill
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  International Business   9e By Charles W.L. Hill McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.  Chapter 1 Globalization  1-3 What Is Globalization?  Globalization - the shift toward a more integrated and interdependent world economy  The world is moving away from self-contained national economies toward an interdependent, integrated global economic system  1-4 What Is The Globalization of Markets?  Historically distinct and separate national markets are merging  It no longer makes sense to talk about the “German market” or the “American market”    Instead, there is the “global market”    falling trade barriers make it easier to sell globally  consumers’ tastes and preferences are converging on some global norm  firms promote the trend by offering the same basic products worldwide


Jul 24, 2017
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