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Health Communication & Evaluating Health Promotion Programs

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  HEALTH COMMUNICATION & EVALUATING HEALTH PROMOTION PROGRAMS Dr. Muhammad Akbar  Steps of Comprehensive Health Communication Campaign ■ Step 1: Get started ■ Step 2: Revisit Your Health Promotion Strategy ■ Step 3: Analyze and Segment Audiences ■ Step 4: Develop an Inventory of Communication Resources ■ Step 5: Set Communication Objectives ■ Step 6: Select Vehicles and Channels ■ Step 7: Combine and Sequence Communication Activities ■ Step 8: Develop the Message Strategy ■ Step 9: Develop a Project Identity ■ Step 10: Develop Materials ■ Step 11: Implement Your Campaign ■ Step 12: Complete Campaign Evaluation  Core Skills for Monitoring and Evaluation of Health Promotion Programs ■ Social Science Research Skills. ■ Data analysis. ■ Communication. ■ Contextual knowledge. ■ Data collection through technology. ■ Multiple languages. ■ Hiring a Monitoring and Evaluation Consultant.  Steps Of Evaluation Program ■ The program evaluation process goes through four phases — planning, implementation, completion, and dissemination and reporting — that complement the phases of program development and implementation. Each phase has unique issues, methods, and procedures.


Oct 7, 2019
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