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    TEAM A-14 BUSINESS PLAN TIA INTERPRISES INTERNATIONAL MARKETING PROJECT SUBMITTED BY AADHAR BHATIA (01) PGDM 2018-2020  EXECUTIVE SUMMARY The scope for basmati rice industry is immense in domestic as well as international market.  The Indian basmati rice industry is on the verge of clocking its highest ever exports of around Rs. 30,000 crore in FY2019 (previous high of Rs. 29,300 crore in FY2014), according to an ICRA. The growth was fuelled by the strong demand of Indian basmati rice, mainly by Iran and Saudi Arabia as the highest contenders of Indian Basmati Rice.
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