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Introduction to Marketing

INTRODUCTION OF MARKETING By:-Md.Tabish Raza P.G.D.M 1st Year Apostle Business School Greater Noida,U.P Definitions of marketing ‘Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably’ The Chartered Institute of Marketing ‘Marketing is the human activity directed at satisfying human needs and wants through an exchange process’ Kotler 1980 ‘Marketing is a social and managerial process by which individuals and groups obtain what they
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  INTRODUCTION OFMARKETING By:-Md.Tabish RazaP.G.D.M 1 st Year Apostle Business SchoolGreater Noida,U.P  Definitions of marketing ‘Marketing is the management process thatidentifies, anticipates and satisfiescustomer requirements profitably’The Chartered Institute of Marketing  ‘Marketing is the human activity directed atsatisfying human needs and wantsthrough an exchange process’ Kotler 1980    ‘Marketing is a social and managerialprocess by which individuals and groupsobtain what they want and need throughcreating, offering and exchangingproducts of value with others’  Kotler 1991

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