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Introduction to Marketing Research

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Introduction to Marketing Research vddf 1 1-2 Redefining Marketing Research The American Marketing Association (AMA) redefined Marketing Research as: The function which links the consumer, the customer, and public to the marketer through INFORMATION 1-3 Redefining Marketing Research Used to identify and define market opportunities and problems Generate, refine, and evaluate marketing performance Monitor marketing performance Improve understanding of marketing as a process 1-4 Definit
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  vddf1 Introduction to MarketingResearch  1-2 Redefining Marketing Research The American Marketing Association (AMA)redefinedMarketing Researchas: The function which links the consumer, thecustomer, and public to the marketer through INFORMATION  1-3 Used to identify anddefine marketopportunities andproblemsGenerate, refine, andevaluate marketingperformanceMonitor marketingperformanceImprove understandingof marketing as aprocess Redefining Marketing Research  1-4 Definition of Marketing Research Marketing research is the systematic and objective  identification  collection  analysis  dissemination  and use of informationfor the purpose of improving decision making related to the  identification and  solution of problems and opportunities in marketing.
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