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Introduction to Marketing

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   Introduction to Marketing Mr. Ibrahim Abdullah Submitted by Muhammad Ali Hassnain Anwar BAF-A-FA17-023   Marketing Marketing is referred to the different processes through which a company undergoes to form a product. This starts at the concept or the idea of the product that is proposed by the founder or the board of directors of the organization and different processes through which that concept turn into a tangible product or an intangible product (service). Different components of marketing There are four prominent components of the marketing that are generally known. These are also known as the four P’s of the marketing.      Identification, selection and development of a product. This refers to selection of the idea, then building the necessary conditions for its development. I.E for a business producing jeans there is need of fabric  production line, related field skilled labor and administration to handle all the capital.    After the product is decided, the cost is determined so that its price could also be determined.    Selection of a distribution channel to reach the customer's place. Choose the area that suits the sale of your product or offer home delivery.    Development and implementation of a promotional strategy. Determine how the customer should be made aware that the product exist in the market. Once customer knows, formulate strategies (seasonal sales, buy one get one free sale) to lure in the customer.    References


Sep 11, 2019


Sep 11, 2019
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